Field Marketing Manager, West Enterprise
About The Position
The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the West Enterprise segment. As the primary liaison between Sales and Marketing, the Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities, apply a “CMO of the region” mindset and build a regional field marketing plan to deliver on those priorities by generating awareness and demand through a variety of marketing channels and tactics. The Field Marketing Manager will drive the regional growth engine for enterprise customer experience solutions across the West by owning the end-to-end regional marketing strategy and its impact on pipeline and revenue in both new logos and customer accounts. This role connects sales priorities with integrated marketing execution, shaping how enterprise buyers discover, engage, and adopt Genesys solutions. At Genesys, we are advancing customer experience through empathy and AI-driven innovation, helping organizations create meaningful, lasting connections with their customers at scale. You will operate as the marketing leader for the region, influencing strategy, prioritization, and execution in close partnership with sales leadership and account owners/teams, requiring cross-team collaboration, excellent communications and project management skills, along with a passion for driving the right customer and prospect experience. This position offers direct exposure to enterprise go-to-market initiatives, high-value accounts, and measurable business outcomes across a dynamic, fast-evolving market.
Requirements
- 3 to 5 years of experience in field marketing within software or technology environments
- Demonstrated success owning and delivering against pipeline generation and revenue targets
- Experience marketing to enterprise-level accounts with complex sales cycles
- Strong collaboration skills with a track record of partnering effectively with direct sales teams
- Proven ability to manage multiple initiatives in a fast-paced, evolving environment
- Experience with demand generation strategies, lead lifecycle management, and sales alignment
- Strong communication and stakeholder management skills across cross-functional teams
- Ability to travel 30% for customer-facing programs and internal meetings such as sales QBRs
- Bachelor’s degree or equivalent professional experience
Nice To Haves
- Experience designing and executing 1 to many, 1 to few, and 1 to 1 marketing programs
- Familiarity with marketing and sales tools such as Salesforce, Asana, and other marketing technology platforms
- Experience working in highly matrixed, global organizations
- Ability to operate independently while maintaining alignment with remote leadership
Responsibilities
- Own and execute the regional field marketing strategy to drive pipeline growth, acceleration, and revenue impact across enterprise accounts
- Develop integrated marketing plans that align with sales priorities and deliver measurable outcomes through digital, hybrid, and in-person programs
- Drive alignment between sales, BDR, and marketing teams to ensure coordinated execution and shared accountability for pipeline targets
- Design high-impact programs, including events and account-based experiences, that increase engagement, conversion, and deal velocity
- Identify and activate third-party partnerships and programs to expand brand awareness, generate new pipeline, and strengthen market presence
- Build and maintain strong relationships with sales leadership and account teams to influence strategy and maximize program effectiveness
- Manage regional marketing budget to optimize investment, track ROI, and prioritize high-performing initiatives
- Partner with channel and partner marketing teams to extend reach, strengthen alliances, and drive joint demand generation efforts
Benefits
- Comprehensive extended group health coverage
- Generous paid time off, including vacation and personal leave
- Retirement savings program with employer RRSP matching up to a prescribed maximum amount
- Family-friendly benefits, including parental leave top-up and adoption assistance
- Growth and development opportunities through access to learning resources and internal mobility programs
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
- Paid volunteer time
- August Free Fridays
- Well-being resources
- Regionally tailored programs for employees and their families
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What This Job Offers
Job Type
Full-time
Career Level
Senior
