Manager, Field Marketing

cyberu

1d•Remote

About The Position

Cornerstone is looking for a Manager of Field Marketing to join their Field Marketing team. This role is Remote, United States. The ideal candidate is a creative, driven, and strategic leader focused on building compelling marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base. This position involves leading a team responsible for designing and implementing programs that influence customer expansion, improve retention, and drive revenue, all while delivering outstanding value to customers. Cornerstone powers the potential of organizations and their people to thrive in a changing world with Cornerstone Galaxy, a complete AI-powered workforce agility platform. Cornerstone Galaxy helps organizations identify skills gaps, develop talent, retain and engage top talent, and provide multimodal learning experiences. More than 7,000 organizations and 100 million+ users in 180+ countries and nearly 50 languages utilize Cornerstone Galaxy to build high-performing, future-ready organizations and people.

Requirements

5+ years of experience in integrated, demand-oriented marketing
Hands-on experience managing campaigns across multiple platforms
Strong project and program management skills
Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficient
Proven experience building highly functioning, engaged teams that get stuff done
Skilled in cultivating trust-based working relationships across different functional teams including creative, product marketing, sales and business development
Proven track record of executing effective campaigns that drive pipeline to reach company goals
Energetic and proactive team player with a sense of humor
Demonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environment

Responsibilities

Develop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goals
Collaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioning
Lead the end-to-end planning, execution, and optimization of field marketing campaigns
Utilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customers
Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience
Align marketing efforts with product launches, sales initiatives, and customer feedback
Leverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipeline
Make data-driven decisions for continuous improvement
Forecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impact