Field Marketing Manager

Forus•New York, NY

2d•Onsite

About The Position

Forus is scaling provider acquisition across several specialty verticals, and conferences are one of our highest-performing growth channels. This role exists because the high volume of conferences demands a dedicated, full-time owner. The Events Manager will own the entire field marketing function, including end-to-end logistics, vendor management, staffing coordination, pre/post-conference outreach, and ROI tracking. This is a builder role where you will be writing the playbook.

Requirements

2–4+ years of field marketing, event marketing, or conference management experience.
Startup mindset: comfortable owning a function with a lean budget, no team, and no pre-existing playbook.
Track record of managing high conference volume simultaneously across multiple verticals or customer segments.
End-to-end logistics ownership experience, from planning through post-event reporting.
Demonstrated experience managing vendor relationships: print, shipping, swag, booth services.
Cross-functional fluency: comfortable working with sales, marketing, and clinical stakeholders.
Strong project management and organizational rigor.
Ambition to own and grow a field marketing function, not just execute tasks.

Nice To Haves

Healthcare, health tech, or physician/clinical audience experience.
Experience planning or executing an owned brand conference.
HubSpot familiarity for lead tracking and conference attribution.
Existing vendor network (shipping, print, swag).
Experience coordinating booth staffing across cross-functional teams.

Responsibilities

End-to-end conference logistics including booth configuration, vendor coordination, collateral ordering, shipping, storage, and swag management across 10–20+ conferences per quarter.
Manage the conference calendar and planning infrastructure, building and maintaining a tracker for upcoming events, budgets, and lead targets.
Execute pre-conference outreach, working with AEs to pull lists, drive booth traffic, and book demos on-site.
Coordinate internal staffing across sales, marketing, and clinical teams for events.
Track SQL and demo volume per event against spend, report back to marketing leadership, and recommend which conferences to scale, cut, or replace.
Conduct specialty conference research across various medical fields (Derm, GI, Rheum, Allergy, Urology, Pulmonology, Neurology, Oncology, and Ophthalmology) and recommend prioritization.
Own vendor relationships with print, shipping, swag, A/V, and booth services providers.
Serve as the primary point of contact for conference organizers regarding logistics, compliance, and sponsorship.
As the function matures, own the planning and execution of Forus-hosted brand events.