Manager, Field Digital

IHG•Atlanta, GA

4d•$90,000 - $100,000•Remote

About The Position

To drive incremental room night revenue and loyalty contribution globally through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging customer databases and insights to increase enrollments, share of wallet and activation rates among lapsed and valuable active members. Ensure program marketing initiatives support overall multi-brand and relationship marketing vision, objectives and goals while remaining competitive in the frequent travel market.

Requirements

Bachelor’s or master’s Degree in a relevant field of work or an equivalent combination of education and work-related experience.
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
Experience with campaign management and email marketing tools (MRM and Story).
Firm grasp of relational database concepts.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative processes (es) to build compelling messaging and creative concepts.
Experience in handling sensitive consumer data such as financial records a plus.
Experience with identifying marketing opportunities utilizing third party information.
Ability to translate observations into finding and business applications.
Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
Multi-lingual skills a plus

Responsibilities

Deliver relevant direct marketing growth, retention and win-back programs through differentiated personalization strategies, segmentation, A/B test design, and direct response metrics and measurement.
Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication programs.
Evaluate pro-forma and post program/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
Facilitate planning conversations with cross functional stakeholders and SMEs to align program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed).
Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives, ensure appropriate involvement from key stakeholders and promote effective socialization and exposure of campaigns.