Manager, Field and Partner Marketing

Element Fleet ManagementMinneapolis, MN
10d

About The Position

Get started on an exciting career at Element! Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team. About the Role We’re looking for a detail oriented and collaborative professional to join our team as Manager, Field and Partner Marketing. In this role, you will help lead the strategy and execution of in-person field marketing events and virtual programs aligned with revenue goals. You will craft and complete marketing plans aligned to regional sales and account management priorities. You will work across a highly matrixed organization to develop compelling marketing programs and move initiatives forward.

Requirements

  • 5+ years demonstrated ability in marketing, communications, account-based marketing, and leading in-person and virtual field events.
  • 5+ years managing and producing regional and field marketing programs and events including tradeshows, user conferences, and immersive experiences.
  • Understanding of B2B buy journeys and demand generation and familiarity with ABM platforms and methodologies.
  • Strong project management skills and familiarity with project management applications.
  • Able to effectively work across a highly matrixed organization to develop compelling marketing programs and events and move initiatives forward.
  • Detail oriented with ability to deliver timely work under strong deadlines.

Nice To Haves

  • Education: College/University degree preferred.
  • Demonstrated experience leading and developing direct reports, including setting performance objectives, providing ongoing coaching and feedback, and fostering accountability.
  • Strong relationship building, communication, and influencing skills.
  • Experience running integrated campaigns tied to revenue outcomes.
  • Strategic thinking with strong execution skills and adaptability in a fast paced environment.

Responsibilities

  • Strategizing, prioritizing and producing regional events that drive business.
  • Aligning with sales leadership on sales and marketing priorities and partnering with functional team members to develop a field marketing strategy and plan for each region.
  • Managing vendor relationships and tracking expenses to ensure events and initiatives are produced on time and within budget.
  • Communicating and educating the sales team regarding new and planned marketing activities including global and local programs.
  • Delivering detailed reporting and metrics on activity results, campaign efficiency, and return on investment.
  • Leading formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.
  • Leading and developing a direct report, setting clear objectives, driving accountability, and fostering professional growth to strengthen field and partner marketing impact.

Benefits

  • A culture of innovation, empowerment, decision-making, and accountability
  • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
  • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
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