Fan Engagement Manager

Chicago Cubs•Chicago, IL

6d•Onsite

About The Position

The Manager, Fan Engagement expands the Chicago Cubs’ relationships with specific communities and target audiences. This role creates and maintains a seasonal promotions calendar that encourages participation with the Cubs brand and generates incremental foot traffic and sales. The manager helps develop ticket bundles, souvenir items, brand collaborations, and live cultural celebrations, with an emphasis on baseball season. Working closely with marketing, ticketing, communications, game presentation, corporate partnerships, operations, and community affairs, this position brings promotions to life through creative thinking, collaboration, and disciplined project management. The role provides on-site support on assigned promotional days, including evenings, weekends, and holidays as required, and is expected to work primarily in the office.

Requirements

Bachelor’s degree and/or strong professional experience in a relevant field.
At least 3 years of relevant experience at a large brand or within an agency environment.
Prior experience overseeing large-scale production of physical merchandise.
Intermediate knowledge of Adobe Photoshop.
Basic understanding of customer segmentation and consumer insights.
Track record of successfully project-managing several large-scale programs simultaneously.
Creative, collaborative approach and strong project management discipline.
Mindset of continuous learning, improvement, and innovation.
Ability to work a varied, nontraditional schedule that includes evenings, weekends, and holidays.
Ability to frequently lift, push, and slide packages weighing up to 50 lbs.

Nice To Haves

Experience working within professional or collegiate sports.

Responsibilities

Partner with marketing and ticketing leadership to develop the annual fan engagement calendar, including more than 50 seasonal promotions designed to support strategic audience growth.
Collaborate with the cross-functional Fan Development team to determine how promotions will meet business objectives and lead project management for those efforts.
Lead strategic vendor selection and manage budgets, ensuring promotional items meet quality standards and approved specifications.
Manage promotional item project timelines and serve as the primary liaison between vendors and internal stakeholders to achieve milestones.
Develop and execute Theme Games throughout the baseball season, including cultural and heritage celebrations, coordinating vendors and on-site activations with Event Operations.
Coordinate with the Logistics Senior Supervisor to ensure promotional items are delivered to Wrigley Field.
Maintain accurate documentation of promotional item allotments to support game-day distribution.
Coordinate public announcements of the promotional calendar and equip stakeholders with information to market each activation.
Provide on-site support during assigned promotional days, including evenings, weekends, and holidays as required.
Evaluate promotional performance against established goals and use findings to inform future planning.
Monitor promotional trends and innovations that could improve team return on investment.
Perform other duties as assigned consistent with the role.