Fan Engagement Manager
About The Position
The Manager, Fan Engagement plays a critical role in expanding the Cubs relationship with specific communities and target audiences. They’ll create and maintain a seasonal promotions calendar that motivates people to participate with the Cubs brand and generates incremental foot traffic and sales. They’ll help develop special ticket bundles, souvenir items, brand collaborations and live cultural celebrations that can be activated throughout the year, with an emphasis on baseball season. They’ll work closely with marketing, ticketing, communications, game presentation, corporate partnerships, operations and community affairs to bring these promotions to life. This role requires a creative mindset, a very collaborative workstyle, and a strong project management discipline.
Requirements
- Bachelor’s degree and/or strong professional experience in a relevant field
- 3+ years of relevant experience at a large brand or within an agency environment
- Prior experience overseeing large-scale production of physical merchandise
- Intermediate knowledge of Adobe Photoshop
- Basic understanding of customer segmentation and consumer insights
- Track record of successful project management of several large-scale programs at the same time
- A mindset of continuous learning, improvement, and innovation
- Ability to work a varied, nontraditional schedule that includes evenings, weekends and holidays
- Ability to frequently lift, push, and slide packages weighing up to 50 lbs
Nice To Haves
- Experience working within professional or collegiate sports is not required, but preferred
Responsibilities
- Partner with marketing and ticketing leadership to develop the annual fan engagement calendar, encompassing more than 50 seasonal promotions designed to support strategic audience growth.
- Collaborate with the cross-functional Fan Development team to determine how each promotion will achieve various business objectives, serving as the lead project manager for those collective efforts.
- Lead strategic vendor selection and manage budgets while ensuring all promotional items produced meet established quality standards and approved specifications.
- Manage project timelines for each promotional item, serving as the primary liaison between vendors and internal stakeholders to ensure milestones are achieved.
- Develop and execute Theme Games throughout the baseball season, including cultural and heritage celebrations, by selecting vendors and coordinating on-site activations in partnership with the Event Operations team to deliver an engaging fan experience.
- Collaborate with the Logistics Senior Supervisor to ensure seamless delivery of all promotional items to Wrigley Field.
- Maintain accurate internal documentation related to promotional item allotments, ensuring seamless game day distribution.
- Coordinate the public announcement of the promotional calendar, equipping key stakeholders with the information and insights needed to effectively market each activation.
- Provide on-site support during assigned promotional days, including evenings, weekends, and holidays as required.
- Evaluate promotional performance against established goals and use findings to inform future planning.
- Stay current on promotional trends and innovations that could enhance the team’s ROI.
- Perform other duties as assigned consistent with the role.
Benefits
- On-site parking
- Transit benefits
- Paid time off: Personal, Sick, Vacation Time, Office Holidays & Winter Break
- Flexible work arrangement
- Casual work attire environment
- Complimentary Meal & beverage plan
- Cubs home game & spring training game ticket allotment
- Access to campus wide Wrigley Field events & pre-sales
- 401K Plan Employee Contribution & Employer Match
- Benefit Plans: Medical, Dental, Vision & Life Insurance
- Health & Wellness engagement & programming
- Variety of associate special events, volunteer opportunities and partnership discounts
- Monthly allotment for internal rewards & recognition platform
- Tuition Reimbursement
- Complimentary access to EV charging stations
- Subscription to Marquee Sports Network
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What This Job Offers
Job Type
Full-time
Career Level
Manager
