Promotions and Fan Engagement Specialist

California State University, Sacramento•Sacramento, CA

1d•$5,178 - $7,543

About The Position

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget. The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

Requirements

Equivalent to a bachelor’s degree in a related field and two years of relevant experience.
Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
Ability to translate University communication objectives and apply expert knowledge into effective communication and media campaigns.
Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Knowledge of applicable copyright and other laws pertaining to publications and the news media.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Working knowledge of appropriate use of statistical techniques.
Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.
Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
Expert writing and editorial skills.
Demonstrated organizational skills.
Ability to provide lead work direction.
Ability to complete the background check process.

Nice To Haves

Master’s degree
Two years of experience at the Division I collegiate or professional level in marketing and promotions

Responsibilities

Strategically planning and executing all marketing efforts for the department of Athletics.
Increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events.
Managing day-to-day operations, game-day operations, promotions, and on-court/on-field promotions.
Managing the fan engagement budget.
Scheduling and providing lead work direction to students, interns, volunteers, and Casual Workers.
Ensuring compliance with conference, NCAA, University and CSU rules and regulations.