Manager, Events

Illumia•Scottsdale, GA

About The Position

The Manager, Events leads the planning and execution of Illumia’s trade show program from strategy through on-site delivery, manages and coaches the Events Specialist, and supports the annual user conference, Momentum, in partnership with Marketing leadership. The role works closely with Growth Marketing Managers and Sales leadership, and collaborates with Product Marketing and external vendors, venues, and sponsors to align event strategy with business goals. The position owns trade show strategy, budgets, contracts, vendor relationships, calendars, timelines, logistics, sponsorship deliverables, and marketing alignment. It leads on-site trade show execution, including booth operations, sales staff coordination, and event activations. It also partners with Marketing leadership on Momentum planning, registration, and on-site operations, and with Marketing Operations to ensure event leads are tracked and delivered accurately and on time. The role requires travel to events, flexible hours including evenings and weekends during peak event season, and occasional lifting or moving of event equipment and materials. It is classified as exempt under the FLSA and applicable state wage-and-hour laws.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 5–7+ years of experience managing trade shows, conferences, or corporate events, including directly supervising or coaching staff.
  • Proven ability to manage budgets, vendor contracts, and multiple concurrent events.
  • Strong leadership, organizational, and communication skills.
  • Ability to travel to trade shows, averaging 2–3 times per month.
  • Experience with detailed event project management, building and adhering to schedules and deadlines, and holding cross-functional partners accountable for their deadlines.
  • In-depth knowledge of identifying event ROI and opportunities to improve ROI, driving efficiencies across financial metrics and event execution.
  • Willingness to travel up to 10% annually to support on-site event execution.
  • Ability to work flexible hours, including evenings and weekends during peak event season.
  • Ability to occasionally lift or move event equipment and materials.

Nice To Haves

  • Experience with CVENT or comparable event management platforms.
  • Experience managing user conferences or trade shows within education, healthcare, or technology industries.
  • Prior experience directly supervising or mentoring event staff.

Responsibilities

  • Lead end-to-end planning and execution of Illumia’s trade show program, including strategy, budget, staffing, and on-site management.
  • Manage the Events Specialist by setting priorities, providing feedback, and supporting professional growth.
  • Partner with Marketing leadership on planning, registration, and on-site operations for the annual user conference, Momentum.
  • Own trade show budgets, contracts, and vendor relationships to ensure cost-effective, high-quality execution.
  • Direct show calendars, task checklists, and timelines across the event portfolio.
  • Oversee shipping, booth logistics, and product demo kit readiness for trade shows and conferences.
  • Manage sponsorship deliverables and association memberships in partnership with Growth Marketing Managers.
  • Build relationships with sponsors, exhibitors, and industry partners to elevate Illumia’s presence at key events.
  • Lead on-site trade show execution, including booth setup and teardown, sales staff management, and coordination of activations and event experiences.
  • Own trade show marketing strategy, including campaign alignment, on-site activations, and event themes that reinforce Illumia’s brand and messaging.
  • Collaborate with Marketing Operations to deliver event campaigns and ensure leads are tracked, loaded, and delivered accurately and on time.
  • Travel to events and support on-site execution, including during evenings and weekends in peak event season.

Benefits

  • Flexible time off, including paid holidays and volunteer time.
  • Health, dental, and vision insurance plans starting on the first day of employment.
  • Employee assistance program (EAP).
  • Employer-paid life insurance, AD&D, short-term disability, and long-term disability insurance.
  • Flexible spending account (FSA) or health savings account (HSA).
  • Matched 401(k).
  • Employee stock purchase plan.
  • Some positions may include additional compensation in the form of bonus, equity, or commissions.
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