Manager- Events

Sixthman•Atlanta, GA

26d

About The Position

The Manager – Events leads the day-to-day strategy and management of an assigned portfolio of events across the company’s event models, including artist/host, co-production, media/brand, and Sixthman-owned or operated events. The role is accountable for event success against financial, budget, occupancy, renewal, and other KPIs, and for building a high-performing Event Management and Community Management team. It also provides cross-functional leadership to Marketing, Talent Buying, Talent Relations, Production, and Operations colleagues assigned to the portfolio. The Manager improves processes across the event lifecycle, manages team capacity and development, oversees client relationships and agreements, and leads event strategy, timelines, budgets, revenue management, guest experience, and renewals. The position represents Events in cross-functional leadership forums and leads event team meetings and a biweekly company-wide process forum. The Manager also attends several multi-day festivals annually, serving in an onboard leadership role and resolving guest, talent, and event issues in real time.

Requirements

Bachelor’s degree or equivalent experience.
At least 8 years of experience in event management, account management, or personnel management.
Experience managing multi-million-dollar budgets.
Strong verbal, written, interpersonal, and communication skills.
Strong relational skills, including diplomacy, positivity, and respectfulness.
Creativity balanced with strong organizational skills and the ability to multitask.
Ability to work under pressure and adapt to changes or challenges.
Computer proficiency, including email, Word, and strong Excel skills.
Proven ability to manage teams planning and building large-scale events.
Advanced project management skills, including budget creation, management, and reconciliation.
Contract negotiation and management skills.
Exceptional ability to establish and maintain positive client relationships and to manage and grow owned events and the company portfolio.

Nice To Haves

Experience in the music or hospitality industry.

Responsibilities

Lead the Event team and implement scalable, efficient, accurate, and cost-effective processes throughout the event lifecycle, strengthening cross-functional collaboration and the experience of artists, clients, guests, and internal teams.
Manage team capacity, workload, and resources against priorities, planning for year-over-year growth and sustainable workloads.
Recruit, train, retain, coach, and mentor team members through feedback, performance conversations, and career development.
Attend relevant industry events and festivals, build relationships, monitor best practices, and recommend improvements.
Lead special projects from concept through completion, including projects related to onboard revenue, guest communications, VIP programming, experiential activations, and sponsorships; guide team members leading their own projects.
Assess team KPIs, including client retention, financial goals, and event NPS scores, and implement changes to meet year-over-year goals.
Build and maintain client relationships, address client needs, and communicate roles, responsibilities, scope, budgets, and schedules.
Oversee and negotiate client Term Agreements with the Director of Events, update Term Sheets and addenda, and work with Contracting to ensure agreements are accurate and executed.
Represent Events in cross-functional leadership discussions with Marketing, Talent Buying, Talent Relations, Production, Operations, Finance, and Business Development.
Own and enhance the client experience and relationships, identify partnership growth opportunities, and position Sixthman as a strategic partner.
Partner with internal teams on event-specific marketing and revenue strategies, schedules and client activities, budget and inventory performance, business development insights, talent requirements, and talent strategy and bookings.
Lead event renewal strategy, proactively communicate with clients and decision-makers, and partner with the Director of Events on routing, timing, and port recommendations.
Oversee transitions of new programs from Business Development, align client obligations and deliverables, and serve as an interim Events Management specialist when needed to support program launches.
Set event timelines and milestones, establish ownership and accountability, and oversee day-to-day event strategy and follow-up on lineup, revenue, marketing, and other priorities.
Identify and develop onboard revenue streams and guide teams in selecting measurable, guest-enhancing revenue experiences; ensure they are included in event budgets.
Set standards for guest experience before, during, and after sailing, promote the SPECIAL experience principles, and share best practices across the event portfolio.
Lead and mentor Community Management team members in developing guest engagement ideas and processes, and guide post-event survey analysis into actionable improvements.
Lead and mentor Event Management team members in client relations, company best practices, deliverables, deadlines, cross-departmental collaboration, issue resolution, and escalation.
Lead budgeting for assigned events, support team members’ budget education, maintain real-time budget oversight, review and sign off on following-year budgets, and join sail-today, pre-settlement, and settlement calls.
Serve as Events Management specialist for events needing additional assistance and as primary point of contact while team members are sailing, maintaining understanding of event status and day-to-day Event Management and Community Experience work.
Attend several company multi-day festivals annually and lead events while sailing in an onboard leadership role such as Charter CEO or Event Director.
Work directly with NCLH teams, including Revenue Departments, and resolve escalated guest, talent, and event issues in real time.
Train new Event Management and Community Experience specialists and support onboarding and training for new Charter CEO or Event Director team members.
Host prospective business development clients or other clients sailing outside their own events to support new business or renewals on behalf of Sixthman and NCLH.
Lead the post-event transition from Business Development and oversee assigned events’ strategy, timelines, communications, budgets, processes, revenue management, and renewals.
Lead Event Team meetings and Event Stage, a biweekly cross-functional forum for manager-level leaders to improve processes and develop company-wide approaches; lead Event Stage in the Director of Events’ absence.