Manager, Email Marketing Automation

Canada Goose • Toronto, ON

28d

About The Position

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people. Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. Position Overview: The Manager, Email Marketing Automation leads the strategy, execution, and optimization of automated customer journeys across email and SMS channels. They are accountable for driving customer engagement, retention, and revenue growth. Within this, the Manager owns the end-to-end execution of the customer lifecycle strategy within the email channel, translating customer insights and data into personalized, scalable, and insight-driven programs that enhance the overall customer experience and maximize Customer Lifetime Value (CLTV). Working in an Agile environment, you will partner closely with global teams across CRM, Technology, Data Science, Marketing, eCommerce, and Retail to ensure automated emails and lifecycle programs are strategically aligned, operationally seamless, and commercially impactful. The ideal candidate brings deep expertise in enterprise marketing automation platforms (Salesforce Marketing Cloud preferred), lifecycle journey marketing, advanced segmentation and personalization skills, and a proven track record of leveraging automation to drive measurable business outcomes.

Requirements

• 7+ years of experience leading marketing automation and lifecycle programs, with a strong background in CRM and email marketing within retail, luxury, or apparel environments.
• Proven experience building and optimizing automated lifecycle journeys, with email as a primary channel.
• Hands-on expertise with marketing automation platforms, with Salesforce Marketing Cloud.
• Experience leveraging CRM and first-party data for segmentation, personalization, and performance optimization.
• Experience working in an Agile environment, partnering closely with delivery teams and acting as a product owner or product manager for customer lifecycle and marketing automation initiatives.
• Comfort working with analytics and reporting tools to measure lifecycle performance and inform decisions.
• Strong cross-functional collaboration and communication skills.
• Proven leadership in data-driven CRM marketing strategy, using customer signals and automation to drive retention, CLTV, and long-term growth.
• Deep expertise in marketing automation and journey orchestration, translating lifecycle strategy into scalable, personalized customer experiences.
• Strong executive communication and storytelling skills, able to clearly articulate lifecycle performance, insights, and priorities to senior stakeholders.
• Fluency in CRM, CDPs, and analytics ecosystems, enabling advanced segmentation, measurement, and continuous optimization.
• The ability to operate at both strategic and hands-on levels, balancing vision with execution in complex, fast-moving environments.

Responsibilities

• Lead the design, execution, and optimization of automated trigger and lifecycle-based email marketing journeys
• Utilize Salesforce Marketing Cloud (or similar platforms) to implement dynamic content, real-time triggers, and personalized messaging at scale.
• Ensure end-to-end governance of automated journeys, including production workflows, QA, approvals, deployment, and adherence to brand standards.
• Collaborate with creative and content teams to ensure messaging is on-brand, customer-centric, and aligned to business priorities.
• Partner with CRM, Analytics, Data Science, and Technical teams to develop advanced segmentation strategies, including behavioral, transactional, and predictive segments.
• Leverage first-party, consented, and preference data to create relevant, personalized experiences that drive engagement and revenue.
• Ensure data integrity and automation reliability, working closely with technical teams on event tracking, data flows, and platform integration.
• Establish and track the performance of the automated trigger and lifecycle-based email program, focusing on key KPIs (e.g., engagement, retention, churn, revenue, and Customer Lifetime Value (CLTV))
• Further, lead continuous optimization of the program.
• Establish a structured testing and optimization roadmap across journeys, messaging, and cadence.
• Translate performance insights into clear recommendations and continuous improvements.
• Collaborate closely with CRM, Creative, Brand, E-commerce, and Merchandising teams to align automated email programs with business priorities.
• Partner with Legal and Privacy teams to ensure lifecycle programs are compliant with GDPR, CASL, CAN-SPAM, and consent management standards.
• Act as a marketing automation subject-matter expert, providing guidance and alignment across stakeholders.
• Establish and maintain CRM marketing best practices and customer journey design documentation to ensure consistency, scalability, and quality.
• Oversee deliverability, list hygiene, and sender reputation, proactively identifying and resolving issues.
• Stay up to date on emerging trends, technologies, and automation innovations to continuously evolve lifecycle programs.

Benefits

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees