Manager Ecommerce Merchandising

Trulieve•Tallahassee, FL

2d•Remote

About The Position

The Manager, eComm Merchandising is part of Trulieve’s eCommerce Marketing department and reports to the Director of Ecommerce. This role leads the team responsible for product information management, promotional execution, and pricing accuracy across Trulieve’s website and mobile app in assigned markets. The manager establishes standards for product, pricing, and promotion data presented to customers and leads, coaches, and develops eCommerce Marketing Specialists, a Senior Specialist, and a Video Specialist. The role oversees the accuracy and compliance of product information, pricing, and promotions; coordinates launch readiness with cross-functional teams and external vendors; sets quality controls and reporting practices; and manages team priorities, workflows, and development. Remote work is available. Some nights and weekends are required.

Requirements

Bachelor’s degree in Marketing, eCommerce, Business, or a related field, or equivalent experience.
At least 5 years of experience in eCommerce, digital merchandising, product information management, or promotional pricing.
At least 2 years of experience leading or supervising people.
Demonstrated ability to coach, develop, and motivate a team, manage performance, and build a collaborative team culture.
Working knowledge of eCommerce platforms and promotional pricing workflows.
Strong project and workflow management skills, including the ability to prioritize across markets and manage multiple time-sensitive deadlines.
Strong analytical skills and ability to use data to monitor accuracy and report trends to leadership.
Detail orientation and excellent problem-solving skills.
Effective communication, collaboration, and organizational skills.
Ability to work in a fast-paced and dynamic environment.
Flexibility of hours, including some nights and weekends.

Nice To Haves

Familiarity with Adobe Commerce (Magento), Adobe Experience Manager (AEM), and SAP Omni Channel Promotional Pricing Service (OPPS).
Experience in retail, CPG, healthcare, cannabis, or another highly regulated industry, including managing marketing compliance requirements.
Experience managing remote or multi-state teams and external vendors.
Familiarity with loyalty or rewards programs.

Responsibilities

Own product information management governance for the website and mobile app, ensuring product descriptions, imagery, attributes, and categorization are accurate, complete, and compliant before and after launch.
Direct promotional execution, ensuring offers, discounts, and Trulieve Rewards promotions are built, activated, and ended on schedule according to the marketing promotional calendar and state-level requirements.
Oversee pricing management and accuracy across states and stores, partnering with Pricing, IT, Retail, and Marketing to resolve discrepancies and prevent recurring issues.
Set audit standards and quality checkpoints for product, price, and promotional accuracy; track issues through resolution and report accuracy trends and risks.
Prioritize and direct video and animation support for product, promotional, and launch content in partnership with Creative and Content teams.
Partner with Web Content, Creative, CRM, Merchandising, IT, and Retail Marketing to prepare new products, brand launches, and store openings for the website and app, and manage day-to-day needs with external vendors.
Lead, coach, and develop eCommerce Marketing Specialists, a Senior Specialist, and a Video Specialist by setting expectations, providing feedback, and supporting career growth.
Own team priorities, workload, and capacity; assign work by market and function, balance competing demands, and focus the team on high-impact work.
Build a collaborative and accountable team culture, encourage knowledge sharing and cross-training, and provide backup during launches, promotional peaks, and weekends.
Manage hiring and onboarding, goal setting, performance reviews, recognition, and performance concerns.
Establish repeatable workflows and documentation, including Monday.com intake, approvals, and handoffs, so requests are tracked consistently.
Represent the team to the Director and cross-functional leaders; communicate priorities, status, risks, and wins, and remove roadblocks for team members.