Manager, Direct to Consumer Operations- MNRK (NYC or Nashville)

SESAC Rights Management, Inc•New York, NY
•$70,000 - $85,000•Hybrid

About The Position

MNRK Music Group is seeking a Manager, Direct to Consumer Operations to lead the management and optimization of its direct-to-consumer business across e-commerce storefronts, product launches, merchandising, inventory, and fulfillment operations. Reporting to the VP, Direct to Consumer, the role uses e-commerce expertise and operational excellence to improve customer experience, grow revenue, and support physical and digital product releases. The Manager will work with marketing, retail, production, finance, operations, and external vendors to deliver a seamless consumer journey from product launch through delivery. The role balances strategy and execution in a fast-paced environment and contributes to the growth of MNRK’s direct-to-consumer business and fan experience. Candidates should be based in New York or Tennessee; highly qualified candidates outside those areas may also be considered. This is a hybrid role requiring a commute to the New York City or Nashville office at least three days per week.

Requirements

  • At least 5 years of experience in direct-to-consumer operations, e-commerce, digital merchandising, or related functions; preferably in music, entertainment, media, or consumer products.
  • Proven experience managing e-commerce storefronts, product launches, merchandising, and customer experience initiatives.
  • Strong analytical skills and experience using performance data and reporting tools to drive business decisions and revenue growth.
  • Experience with Shopify, Shopify Plus, or similar e-commerce platforms, including marketplace and fulfillment integrations.
  • Ability to manage multiple projects and product launches simultaneously while maintaining attention to detail.
  • Experience working cross-functionally with marketing, operations, finance, retail, and external vendor partners.
  • Knowledge of inventory planning, fulfillment operations, and physical product supply chains.
  • Excellent communication, organization, and project management skills, with the ability to thrive in a fast-paced environment.

Nice To Haves

  • Music industry, entertainment, or media experience.
  • Experience with Klaviyo or similar CRM and retention marketing platforms.
  • Familiarity with paid media channels, including Meta and Google.
  • Knowledge of physical music production, distribution, and fulfillment processes.
  • Experience with Luminate reporting, chart strategy, or related music industry tools.
  • Passion for physical music and the independent music landscape.

Responsibilities

  • Own and optimize direct-to-consumer storefront experiences across e-commerce platforms, marketplaces, and social commerce channels to support a seamless customer journey and strong conversion performance.
  • Manage digital merchandising, product catalog updates, pricing, promotions, and launch execution to maximize visibility, engagement, and revenue.
  • Monitor storefront performance and customer behavior, using analytics, testing, and reporting to identify opportunities for optimization and growth.
  • Partner with marketing teams on email, retention, paid media, and promotional initiatives that drive traffic and sales across DTC channels.
  • Lead inventory planning and coordinate with fulfillment partners to ensure product availability, accurate inventory visibility, and efficient order fulfillment.
  • Oversee physical product operations for vinyl, CDs, and other formats, coordinating production timelines, vendor relationships, and release schedules with internal stakeholders and external manufacturing partners.
  • Collaborate with marketing, retail, finance, operations, and external vendors to execute product launches, improve operational processes, and support DTC business growth.
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