Manager – Digital Off-Premise Marketing
About The Position
The Off-Premise Marketing Manager role involves managing and optimizing online digital marketing efforts to drive revenue and growth by creating, executing and strategically evaluating digital marketing channel strategies. This includes directly overseeing promotions, content, and imagery on third party platforms to include Uber Eats, DoorDash, Grub Hub, ezCater, etc., and driving traffic, conversion, and revenue through those channels. This role will analyze performance data and collaborate heavily with cross functional teams like Marketing, IT, Operations, and Innovation. The Off-Premise Marketing Manager is responsible for working with Five Guys’ Delivery Service Providers (DSPs) to develop, maintain, and optimize the Five Guys customers experience on their ordering websites and app platforms to increase revenue, expand market share, and enhance brand reach.
Requirements
- Four-year college degree required. Degree in Business, Marketing, or similar preferred.
- 7-10 years in food industry digital marketing, DSP marketing, online marketplace management, ordering websites, apps, preferably with a background in driving digital sales.
- Experience working for or with a DSP (i.e. Uber Eats or DoorDash) preferred.
- Excellent verbal and written skills are necessary.
- The ability to read, write and comprehend complex instructions and correspondence is necessary.
- It also requires the ability to read, analyze, create and interpret general business memos and documents.
- Proficient business math skills, including the ability to interpret performance metrics, calculate percentages (e.g., conversion rate, growth, and margin), and use spreadsheets to analyze data.
- Pragmatic analyzing skills and problem-solving abilities.
- Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software.
Nice To Haves
- AI experience is preferred.
Responsibilities
- Develop and execute DSP (Delivery Service Provider) digital sales & promotional marketing strategies to drive traffic, conversion, and revenue growth.
- Develop and execute marketing efforts and catering promotions on 1P Five Guys website/app and any third-party catering websites (e.g. ezCater)
- Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey, making data-driven recommendations that impact revenue performance.
- Provide detailed analysis and reporting on the profitability of DSP promotions & marketing efforts.
- Assist in negotiating and managing contracts and agreements with DSP channel partners, proving recommendations that influence commercial terms, marketing strategy and platform performance.
- Connect product development a n d marketing to deliver seamless and uniform digital promotions experiences that drive business results.
- Work closely with the e-commerce manager on developing and executing 1P promotions on the Five Guys website / app.
- Work closely with cross-functional teams in the company, especially the Finance, Marketing, and Data Analytics teams to align digital marketing strategies with broader business objectives.
- Assist in any necessary RFIs/RFPs of new or existing DSP platforms.
- Lead weekly Marketing initiatives meetings/calls with all 3rd party partners & DSPs to fine-tune marketing & promotion initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Manager
