Market Lead, Off Premise

Edrington•Miami, FL

9d•$76,000 - $95,000•Hybrid

About The Position

The Market Lead is the commercial face of the brand in the market. A recognized leader in execution and interaction with customers by embodying Edrington’s commercial excellence principles and luxury behaviors. The Market Lead is a dedicated, passionate brand champion, embodying the essence of the brand, with the goal to help make the Edrington Portfolio a leader in the ultra-premium sector. The Market Lead will be primarily focused in the Off-Premise channel, and will spearhead building brand awareness and relevancy in the market through their trade and consumer engagement. Accountable for market execution of brand education platforms, brand sponsored events, building trade relationships, developing a network of influencers, as well as partnerships with local area luxury lifestyle brands. This position will work together with the local distributor network to drive business volumetrically, as well as increase distribution within each of their target accounts. This position is for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results. The Market lead is the commercial face of the brand and responsible for the delivery of both the commercial and brand objectives for their market, and the execution of our brands’ activation plans in top accounts.

Requirements

Experience with premium/luxury brand building and/or commercial capabilities
Passion for ultra-premium spirits (Rum, Scotch, Bourbon, Tequila)
Motivated self-starter, articulate, charismatic, polished, and professional
Exceptional organizational & event production/management skills
Adept at networking, selling, and interacting with diverse groups of people
Strong written, verbal, and public speaking skills
Use of social media (Facebook, Instagram) & technology
Ability to work independently, manage a personal schedule, think creatively
Role requires evening and weekend coverage – it is a full-time role with non-standard hours
Must reside in Miami or Fort Lauderdale
Valid driver’s license

Responsibilities

Focus primarily on key account management (90%) while overseeing distributor partnerships (10%).
Build strong relationships across target accounts, driving distribution, visibility, and growth within key channels.
Partner with distributors and local commercial teams to maximise account development, execute call cycles, and optimise e-commerce opportunities.
Collaborate closely with Area Managers, monitor market trends, and capture all activity and insights through Aforza.
Serve as the local brand representative to trade partners, collectors, influencers, and consumers.
Deliver trade and consumer activations aligned to brand strategy in partnership with Marketing and Commercial teams.
Identify and develop high-value target accounts, expanding visibility, distribution, and consumer recruitment opportunities.
Build influential local networks that strengthen brand advocacy and engagement.
Manage travel, entertainment, and activation budgets effectively.
Provide regular reporting on activities, insights, competitor performance, and results against targets.
Maintain accurate records of market activity, execution, and outcomes within Aforza.

Benefits

Salary $76,000-$95,000 per annum + Annual Bonus
25 days of Vacation Time - including Holiday Break from December 25th through 31st
Sick Leave Days and Company Holidays
Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
401(k) Retirement Plan with Company Match
Life Insurance and Disability Plans
Pre-Tax Benefits
Fitness Reimbursement Program
Tuition Reimbursement Program
24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
Hybrid working
26 weeks’ paid maternity, paternity and adoption leave
Up to five paid carers leave days a year
Generous annual product allowance
Company Events