Manager, Digital Marketing

Warner Music Group•Los Angeles, CA

1d•$66,300 - $75,000•Hybrid

About The Position

The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

Requirements

BS or BA in Marketing, Communications, or similar.
Passion for music and tech.
Love for pop, rock, and dance music.
Amazing organizational abilities.
Ability to multitask and prioritize.
Ability to manage multiple deadlines and urgent tasks.
Willingness to learn a little bit of everything, and open to take on anything.
Insanely detail-oriented.
Excellent at listening, interpreting, and communicating.
Creative.
Self-starter.
Curious and asks questions.

Nice To Haves

Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.).
Understanding of what content moves online conversations.
Understands trends and what might be the next great social platform.
Experience and knowledge of streaming platforms.
Experience with Photoshop, video editing and social media publishing tools.
Multi-tasker extraordinaire!
Proven excellence in prioritization, time management and follow up skills with an attention to detail.

Responsibilities

Daily management of the digital marketing strategy at Atlantic Music Group for the Pop/Rock/Dance team.
Manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.).
Develop and execute platform-specific strategies that authentically resonate with fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space.
Create content optimized for discovery on TikTok and YouTube, deepening fan engagement through Discord and community-driven platforms, and collaborating with tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.
Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies.
Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion.
Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life.
Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition.
Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more.
Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections.
Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach.
Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence.
Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution.
Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases.
Report on digital initiatives with regular updates, recaps, and insights during weekly meetings.