Manager, Digital Marketing

Global Industrial • Town of North Hempstead, NY

1d

About The Position

Global Industrial has been an industry leader for over 70 years, providing private label and brand name industrial equipment and supplies to businesses throughout North America. We offer over one million industrial, material handling, and business products through our website, corporate sales team, and full-color catalogs. We continuously expand our product offerings to meet the evolving needs of our diverse customer base, which includes small to large corporations, institutions, government agencies, and consumers across North America.

Requirements

• 3-5 years of marketing experience with an emphasis on performance media.
• Strong analytical skills with a desire to identify trends and opportunities.
• Strong organizational and project management skills.
• Strong communication and writing skills.
• Attention to detail.
• Comfortable working in a team and communicating with internal and external partners.
• Positive attitude.
• Proactive individual willing to share ideas, thoughts, and concerns.
• Proficiency with Microsoft PowerPoint and Excel.
• Experience working with GA360 or other Analytics Platforms.

Responsibilities

• Manage the annual paid media budget, including financial oversight and ongoing updates.
• Drive business growth through digital marketing and print initiatives by collaborating with internal teams and external partners.
• Oversee digital agencies in conjunction with the Director of Digital Marketing, focusing on building partnerships, implementing full-funnel strategies, monitoring performance, and identifying areas for improvement.
• Support the launch of new digital marketing channels and the continuous optimization of existing strategies.
• Manage print agencies by defining strategies, including creative optimization, testing, cross-functional collaboration, and reviewing pages and analytics.
• Manage the day-to-day activation and strategy for the Affiliate channel.
• Project manage creative assets for paid and print media, including briefing internal and external partners and trafficking ads to agency partners for timely execution.
• Utilize 1st party data insights to support marketing initiatives by requesting audiences and uploading them to various 3rd party platforms.
• Assist in creating tracking URLs to support digital and print campaigns.
• Manage agency billings and CRM P-card expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed