Manager, Digital Marketing

Sallie Mae•Newark, DE

12d•Hybrid

About The Position

When you join Sallie, you become a champion for all students. Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

Requirements

4+ years managing paid search at scale in acquisition-focused environments
Hands-on experience with Google Ads and Microsoft Ads
Demonstrated experience optimizing toward LTV or value-based metrics
Experience managing $1M+ annual budgets
Strong understanding of automation-first campaign structures (Smart Bidding, Performance Max)
Demonstrated ability to scale programs under aggressive growth targets while maintaining efficiency discipline
Advanced performance analysis skills (marginal return evaluation, forecasting)

Nice To Haves

Bachelor’s degree in marketing, business, economics, analytics, or a related field
Background in lead generation or marketing in the education vertical
Experience managing multiple products or business lines simultaneously
Exposure to landing page testing, CRO, and SEO strategies
Proactive approach to testing new platform features, betas, and optimization tools

Responsibilities

Own paid search strategy across Google Ads and Microsoft Ads, driving profitable volume across products and lifecycle stages.
Lead execution across Search, Performance Max, YouTube, and remarketing, leveraging value-based bidding and structured signal inputs to maximize long-term return.
Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals.
Lead budget allocation, automated budding strategies, and marginal efficiency optimization to improve conversion and ROAS performance.
Develop keyword, query, and audience expansion frameworks to drive incremental growth.
Analyze performance data, identify trends, and implement ongoing optimization to improve efficiency, scale, and conversion outcomes.
Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages.
Own paid search forecasting and investment planning aligned to business targets and acquisition goals.
Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance.

Benefits

Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement
401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities