Manager, Digital Marketing
Royal Bank of Canada•Boston, MA
•Onsite
About The Position
As a Manager, Digital Marketing at RBC’s US Global Asset Management (GAM) business, you will play a pivotal role in shaping our digital presence and driving our online marketing strategy. Working as part of a dynamic digital marketing team, you will support the Director of Digital Marketing to ensure our websites are updated, optimizing for search visibility, and enhance our user experience. This is a hands-on collaborative role working with internal stakeholders and external partners to deliver measurable results that support our business objectives and strengthens GAM’s market position.
Requirements
- 3-5 years of experience in digital marketing
- Strong project management skills and ability to manage and work to a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
- Hands on experience website management and SEO
- Strong working knowledge of content management systems (dotCMS preferable) and HTML
- Advanced knowledge of Google Analytics and data interpretation
- Knowledge of the LinkedIn ad platform
Nice To Haves
- Prior financial services experience
- An excellent eye for detail and good proof-reading skills
- A working understanding of marketing related regulatory and compliance frameworks
Responsibilities
- Work with stakeholders and support the Digital Marketing Director to implement strategic objectives for the US website
- Responsible for supporting the maintenance and governance of US websites
- Ensure campaign marketing alignment to regional requirements and fund distributions
- Ensure websites are fit for purpose; maintain a robust, compliant, and user-friendly websites that support business goals by delivering relevant content, seamless navigation, and a consistent brand experience across all user types
- Review website’s functionality in collaboration with GAM digital to improve client journeys and experience
- Conduct audits and UX testing in conjunction with GAM digital to identify pain points and optimize key user journeys that improve engagement, reduce drop-offs, and drive conversions
- Support the building and maintenance of SEO strategies that improve website visibility
- Support the Digital Marketing Director with implementing and regularly updating SEO strategy including on-page, off-page, and technical SEO to improve organic search rankings, increase traffic, and boost visibility in priority markets
- Ensure all marketing campaigns follow company policy and data privacy regulations
- Collaborate with vendors and teams to solve issues and ensure a seamless operation
- Maintain compliance with financial services marketing requirements
- Utilize analytic tools and dashboards to provide regular insights and reporting
- Monitor and report on key performance indicators across website, organic search, and paid search
- Identify trends and communicate campaign success metrics to stakeholders
- Deliver data-driven recommendations to optimize marketing performance
- Stay informed about emerging digital marketing trends, particularly in SEO and AEO
- Evaluate new technologies and provide strategic input on digital innovations
- Share knowledge and best practices across the organization
Benefits
- competitive compensation
- flexible benefits
- 401(k) program with company-matching contributions
- health, dental, vision, life, disability insurance
- paid-time off
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
- Opportunities to build close relationships with clients
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
