Manager, Digital Marketing - SEM (14 month contract)

Walmart•Mississauga, ON

2d•CA$91,900 - CA$126,390•Onsite

About The Position

The Manager, Digital Marketing- SEM drives online sales, traffic, and customer acquisition by developing and executing high-performing paid search strategies. Leveraging data, customer insights, automation, and optimization techniques, this role maximizes marketing efficiency and return on investment while supporting broader digital growth objectives. The Manager, Digital Marketing- SEM develops and executes paid search strategies to drive qualified traffic, online sales, and customer acquisition across search platforms. This role works closely with Consumer Insight, Customer Data Platform, Analytics, Merchandising, and Digital teams to identify growth opportunities, optimize audience targeting, and implement testing strategies that improve campaign performance. The role monitors changes in customer search behavior, competitive activity, and market trends to continuously refine bidding strategies, keyword portfolios, and campaign effectiveness. The Manager, Digital Marketing- SEM leads the planning, execution, and optimization of search campaigns across branded, non-branded, shopping, local, and performance-based campaign types. The role ensures campaigns are aligned with business priorities, seasonal initiatives, merchandising strategies, and customer demand while maximizing efficiency through automation, audience signals, and AI-driven bidding strategies. The Manager, Digital Marketing-SEM is responsible for managing a significant media budget to achieve both short-term revenue goals and long-term customer growth objectives. This includes delivering strategic search marketing plans that support customer acquisition, sales growth, return on ad spend (ROAS), profitability, and market share. The role partners closely with agency and platform partners to identify innovation opportunities, improve campaign performance, and implement best practices across search marketing. Regular reporting and analysis of campaign performance, customer acquisition, incrementality, and business results ensure continuous optimization. The Manager, SEM develops testing roadmaps across keywords, bidding strategies, audience targeting, creative, landing pages, and campaign structure to maximize efficiency and performance. Working in close partnership with Digital, Analytics, eCommerce, and Merchandising teams, this role helps define broader digital growth strategies, optimize media investments, and identify new opportunities to improve customer acquisition and revenue.

Requirements

Bachelor's degree in Marketing, Business, Commerce, or a related field preferred.
5+ years of experience managing paid search or performance marketing programs.
Deep expertise in Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics.
Experience managing large-scale SEM budgets with a strong focus on ROI, ROAS, and customer acquisition.
Strong understanding of keyword strategy, bidding methodologies, audience targeting, shopping campaigns, Performance Max, and search automation.
Experience leveraging first-party data, audience insights, and customer behaviour to improve campaign performance.
Demonstrated experience with testing methodologies, incrementality measurement, attribution, and performance optimization.
Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
Experience working with agencies, technology partners, and cross-functional business teams.
Excellent communication and stakeholder management skills with the ability to influence business decisions.

Nice To Haves

Experience in retail, eCommerce, or omnichannel marketing is considered an asset.

Responsibilities

Develops and executes paid search strategies to drive qualified traffic, online sales, and customer acquisition across search platforms.
Works closely with Consumer Insight, Customer Data Platform, Analytics, Merchandising, and Digital teams to identify growth opportunities, optimize audience targeting, and implement testing strategies that improve campaign performance.
Monitors changes in customer search behavior, competitive activity, and market trends to continuously refine bidding strategies, keyword portfolios, and campaign effectiveness.
Leads the planning, execution, and optimization of search campaigns across branded, non-branded, shopping, local, and performance-based campaign types.
Ensures campaigns are aligned with business priorities, seasonal initiatives, merchandising strategies, and customer demand while maximizing efficiency through automation, audience signals, and AI-driven bidding strategies.
Manages a significant media budget to achieve both short-term revenue goals and long-term customer growth objectives.
Delivers strategic search marketing plans that support customer acquisition, sales growth, return on ad spend (ROAS), profitability, and market share.
Partners closely with agency and platform partners to identify innovation opportunities, improve campaign performance, and implement best practices across search marketing.
Regular reporting and analysis of campaign performance, customer acquisition, incrementality, and business results ensure continuous optimization.
Develops testing roadmaps across keywords, bidding strategies, audience targeting, creative, landing pages, and campaign structure to maximize efficiency and performance.
Helps define broader digital growth strategies, optimize media investments, and identify new opportunities to improve customer acquisition and revenue in partnership with Digital, Analytics, eCommerce, and Merchandising teams.