Manager, Digital Marketing Everyday Banking

RBC • Toronto, ON

1d • Onsite

About The Position

As a member of the Digital Marketing team, you will execute digital marketing strategies across public-facing digital channels. This role focuses on three key functions: digital marketing campaign execution, optimizing digital acquisition through public websites, and website maintenance with performance reporting. You will work collaboratively with Marketing & Product stakeholders to build and maintain campaign pages while monitoring campaign acquisition metrics and website performance.

Requirements

• 5+ years of digital marketing, campaign management, or website management experience
• Strong knowledge of digital marketing channels, user experience, and digital content strategy
• Advanced proficiency with Google Analytics, Power BI, etc
• Experience with A/B testing and personalization tools and methodologies
• Experience with CMS (Content Management Systems) and DAM (Digital Asset Management)
• Experience monitoring and reporting on campaign acquisition and conversion metrics
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills; ability to present data clearly to stakeholders
• Proficiency with digital marketing platforms and tools
• Collaborative team player with strong project management skills

Nice To Haves

• Experience in financial services industry
• Familiarity with website analytics tools and data visualization tools such as Adobe Analytics, Hotjar, Semrush, Tableau, etc
• Basic understanding of FTP, dev/staging/prod environments
• SEO and AEO knowledge and experience
• Basic HTML/CSS or web development knowledge
• Ecommerce or digital product experience

Responsibilities

• Execute marketing campaigns by leading digital page builds and implementing strategic recommendations across available digital marketing channels.
• Monitor and analyze digital marketing performance through analytics platforms; identify optimization opportunities and track campaign acquisition metrics.
• Maintain website functionality and content across desktop, tablet, and mobile channels in alignment with Digital Marketing objectives.
• Analyze digital funnels, identify performance gaps, and recommend improvements to enhance digital client experience.
• Pull and present performance reports, dashboards, and campaign insights to marketing and business stakeholders.
• Collaborate with Digital Marketing team members, Marketing and Product partners and internal stakeholders to achieve campaign objectives and optimize website performance.
• Support A/B testing and personalization initiatives to improve campaign performance and user experience.
• Support project management activities related to website updates, testing, and functionality improvements; work with agency partners as needed.
• Track channel and campaign performance continuously and provide data-driven recommendations for optimization.

Benefits

• A comprehensive Total Rewards Program including flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Work on a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed