Manager, Digital Marketing and Platforms
Werfen•Bedford, MA
•$110,000 - $140,000•Remote
About The Position
The Communications Manager, Digital Marketing and Platforms, for Hemostasis and Acute Care diagnostics, plays a critical role in shaping Werfen’s global digital presence by designing and delivering data-driven engagement strategies that elevate visibility, strengthen customer connection, and drive measurable business impact. This role is at the center of Werfen’s digital transformation—connecting strategy, platforms, content, and data to deliver a seamless, scalable, and compelling global customer experience.
Requirements
- Bachelor’s or master’s Degree in Digital Marketing or related field preferred.
- 8+ years of experience in digital communications or strategy leadership
- Deep expertise in digital platforms (Drupal, HubSpot, HighSpot, Salesforce or similar)
- Healthcare or medical diagnostics experience preferred
- Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
- Strong strategic thinking and ability to translate vision into execution
- Proven leadership of complex, global, cross-functional initiatives
- Advanced project and program management capabilities
- Ability to influence stakeholders and drive platform adoption
- Strong financial and vendor management acumen
Responsibilities
- Define and lead a future-forward global digital strategy
- Translate business priorities into impactful, multi-channel digital programs
- Ensure all digital initiatives deliver measurable visibility, engagement, and growth
- Drive the evolution of core digital platforms (website, HubSpot, HighSpot, Salesforce)
- Champion user experience, scalability, and global consistency
- Enable adoption and effective use of platforms across regions
- Use analytics to understand audience behavior and optimize engagement
- Establish a culture of test-and-learn and continuous improvement
- Track and improve performance across all digital channels
- Partner across marketing, affiliates, communications, and business teams
- Ensure one consistent voice, message, and standard globally
- Lead governance for digital content, platforms, and compliance
- Manage agencies and digital partners as extensions of the team
- Optimize budgets, resources, and investments
- Deliver high-quality execution at scale
Benefits
- medical, dental, and vision insurance
- 401k plan retirement benefits with an employer match
- paid vacation and sick leave
- participation in a commission plan (for sales roles)
- performance-based bonus (for management and select professional roles)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
