Manager, Digital Marketing & Agency Operations- Green Brick Partners

Green Brick Partners•Plano, TX

1d•Onsite

About The Position

We are seeking a high-caliber digital expert, analytical strategist, and project management powerhouse to join Green Brick Partners. This role requires a doer who can bring structure, speed, and precision to a complex multi-brand digital ecosystem. You will be responsible for orchestrating agencies, campaigns, budgets, timelines, dashboards, and stakeholders, ensuring a focus on lead quality, customer experience, and ROI. The ideal candidate is digitally fluent, relentlessly organized, curious, calm under pressure, and energized by turning strategy into measurable execution. If you love connecting the dots, raising the bar, and helping build a modern marketing engine, we want to hear from you.

Requirements

BA/BS in Marketing, Communications, or related field required.
Minimum 5-7 years of progressive digital leadership experience.
National homebuilding experience preferred.
Innate marketing acumen and a passion for the consumer.
Adept at managing agency partners and applying best practices in evaluating creative vendor partners.
Proven success using database (corporate and 3rd-party) marketing to drive tangible business results.
Unafraid to test boundaries, challenge traditional thinking, speak-up and lead-up to drive the business.
Highly organized with attention to detail & eye for quality execution yet understands role in big picture.
Outstanding written and verbal communication skills.
Ability to stand and walk for 4 hours straight or up to a full 8-hour day; sit for extended periods; kneel and bend at the waist; walk up and down stairs; walk on unlevel terrain; use hands to finger, handle or feel; reach with hands and arms; talk and hear.
Ability to lift and/or move up to 25 pounds.
Specific vision ability required by this job include close vision, distance vision, color vision and peripheral vision.

Nice To Haves

National homebuilding experience preferred.

Responsibilities

Execute the digital marketing strategy across a portfolio of seven brands, driving customer acquisition, brand awareness, audience engagement, and measurable business growth.
Translate strategic direction into actionable campaigns and initiatives, focusing on hands-on execution of market-facing digital programs, demand generation tactics, search visibility improvements, and performance marketing outcomes.
Serve as the primary liaison with external digital agency/agencies, ensuring consistent execution of enterprise-wide initiatives across SEO, AEO, local search, Google/Meta, digital reputation, third-party site optimization, customer segmentation, content deployment, competitive monitoring, and integrated brand campaigns.
Leverage data and analytics to track campaign performance, monitor channel effectiveness, and report on audience insights.
Implement segmentation strategies, execute against target audience plans, track campaign effectiveness, and maintain dashboards for leadership visibility into marketing performance, lead quality, conversion trends, digital ROI, brand health, and growth opportunities.
Manage and execute the digital marketing budget, monitoring spend, coordinating with agencies on media allocation, tracking vendor invoices, and ensuring alignment with strategic priorities.
Execute enterprise SEO, local search optimization, AEO, online reputation management, and digital discovery initiatives.
Monitor competitive positioning and report findings to leadership; coordinate with agencies to implement strategies to improve digital market presence.
Implement KPI frameworks and measurement standards across all brands and digital marketing channels.
Maintain and update dashboards and performance scorecards.
Compile and present performance data with actionable insights and recommendations for leadership review.
Serve as the primary point of contact for digital agency partners, managing day-to-day relationships, scope of work, project timelines, quality assurance, and performance accountability.
Coordinate with divisional marketing teams to understand execution needs and ensure agency deliverables meet division-specific requirements.
Partner with divisional teams to gather campaign requirements and translate them into agency briefs and project plans.
Provide regular status updates to divisional stakeholders on campaign progress, performance metrics, and upcoming initiatives.
Collaborate with sales, operations, customer experience, digital experience, and brand teams to ensure seamless execution of customer-facing initiatives.
Execute integrated marketing campaigns across seven distinct brands while maintaining brand differentiation and market relevance.
Coordinate agency execution of audience growth, customer engagement, lead generation, and market share initiatives.
Ensure consistent messaging, positioning, and campaign quality across all digital channels.
Track and monitor the digital marketing budget across all brands.
Process and track vendor invoices, manage agency contracts, and maintain financial records.
Coordinate allocation of agency resources across channels, campaigns, and initiatives to maximize ROI.
Support a high-performing digital marketing operation focused on consistent execution, quality deliverables, and measurable outcomes.
Implement data-driven processes and continuous improvement initiatives.
Provide operational support and coordination that strengthens the organization's digital marketing execution capabilities.
Document best practices, maintain process documentation, and support knowledge sharing across divisional marketing teams.
Serve as the enterprise point of contact for all digital campaign execution; receive campaign strategies and creative direction and translate into agency briefs and digital deployment.
Own and maintain digital performance dashboards; provide digital metrics for campaign optimization and divisional business decisions.
Coordinate with divisional marketing teams only for digital campaign execution needs.
Track and manage the digital/agency budget specifically.
Document and share digital and agency best practices.
Participate in regular coordination meetings to ensure alignment on priorities, handoffs, and local team needs.
Support social media execution at the enterprise level; provide guidelines and support to local teams for community-level social engagement.