Region Director, Marketing & Strategic Partnerships- Green Brick Partners

Green Brick Partners•Plano, TX

1d•Hybrid

About The Position

Green Brick Partners is seeking a high-caliber marketing leader to serve as the Region Director, Marketing & Strategic Partnerships for their Texas region. This strategic operator will act as a trusted advisor and change leader, connecting enterprise vision to local market action across Austin, Dallas, and Houston. The role involves partnering with Division Presidents and cross-functional leaders to align teams around high-impact priorities and build scalable ways of working. The ideal candidate will have experience in homebuilding, influence without ego, and the ability to move comfortably from strategy to execution, driving outcomes through relationships, insight, and accountability. This position is ideal for someone energized by being the marketing voice in critical business conversations, shaping decisions, developing talent, and translating regional complexity into coordinated action.

Requirements

BA/BS in Marketing, Communications, or related field required.
Minimum 10 years of progressive marketing experience with a national homebuilder.
Innate marketing acumen and a passion for the consumer.
Adept at managing agency partners and applying best practices in evaluating creative vendor partners.
Proven success using database (corporate and 3rd-party) marketing to drive tangible business results.
Willingness to test boundaries, challenge traditional thinking, speak-up and lead-up to drive the business.
Highly organized with attention to detail & eye for quality execution yet understands role in big picture.
Outstanding written and verbal communication skills, as everything about this role is consumer-facing.
Must be located in Texas.

Nice To Haves

Experience in homebuilding.
Influence without ego.
Moves comfortably from strategy to execution.
Drives outcomes through relationships, insight, and accountability.
Energized by being the marketing voice in critical business conversations, shaping decisions, developing talent, and turning regional complexity into coordinated action.

Responsibilities

Provide strategic and marketing leadership across the Texas region, serving as a key advisor to Division Presidents, local Division marketing/sales teams, and the National Vice President of Marketing to drive growth, market performance, and organizational alignment.
Lead the development and execution of regional marketing strategies, ensuring alignment with divisional business plans and establishing scalable processes and best practices across Austin, Dallas, and Houston.
Leverage market intelligence, consumer insights, and performance analytics to influence business decisions, improve operational efficiencies, and maximize ROI.
Lead high-performing teams, drive organizational alignment, and build strong partnerships across all levels of the business.
Translate vision into actionable plans that deliver measurable business results.
Identify opportunities for operational efficiencies, streamline processes, and implement scalable solutions across multiple Divisions.
Lead change management initiatives to enhance organizational effectiveness, improve cross-functional collaboration, and drive the adoption of streamlined processes, tools, and best practices across multiple divisions.
Influence and align diverse stakeholders, lead cross-functional initiatives, and drive projects from concept through execution while ensuring accountability and results.
Operate as a trusted strategic advisor to Division Presidents, providing marketing recommendations that support divisional business plans.
Identify, align, and communicate key priorities and initiatives to drive desired results.
Develop and implement high-level strategies and process improvements/streamlining.
Partner with division and executive leadership to align marketing priorities, investments, and initiatives with corporate goals.
Identify and elevate challenges and opportunities on a broad scale; develop strategic plans to mitigate challenges on a divisional and region level; lead and drive adoption and effective execution across the region in collaboration with future corporate marketing and Presidents.
Serve as a strategic partner and provide guidance to Division leadership (Sales, Marketing, Ops, Finance) based on data analysis and the consumer perspective.
Develop and execute consistent and strategic communication to key stakeholders, providing regular updates regarding key initiatives, regional milestones, and metrics.
Develop strong partnerships with Sales, Marketing, Ops, and Finance to align strategies and improve business outcomes.
Guide and direct the annual budget development process to create an optimal budget for each division to support the business plan goals.
Monitor budget to actual on a monthly basis and perform quarterly forecasting, making recommendations for adjustments as needed based on market conditions and results.
Lead cross-functional planning efforts to support community launches, growth initiatives, and consumer/agent engagement.
Foster collaboration among divisions to share best practices, drive innovation, and improve organizational effectiveness.
Travel to divisions on a frequent basis to leverage opportunities and help mitigate challenges within the division (new communities, struggling communities); ensure a positive consumer/agent experience and brand consistency.
Resolve barriers to execution by facilitating alignment among stakeholders and ensuring accountability across teams.
Lead efforts to improve the new community process by identifying and providing tools, streamlining opportunities, and process improvements that give divisions autonomy while also providing guardrails for the team to be successful.
Lead and drive process with model merchandisers and other vendors to ensure brand standards are met and to identify opportunities for cost savings.
Lead and drive process with sales center vendors and local operation teams to ensure conformation to established ID sets and brand standards; identify opportunities to streamline and reduce costs for future communities.
Conduct quality walks with the leadership team to ensure high standards are met for all community openings.
Lead and support national initiatives throughout the year; serve as liaison and partner with corporate marketing, field teams, and Green Brick land teams.
Identify and facilitate region-level pricing and vendors for shared services to ensure bulk pricing is utilized.
Utilize scorecards, dashboards, and market intelligence to guide strategic decision-making.
Support annual business planning, forecasting, budgeting, and long-term growth initiatives.
Provide hands-on review and oversight of all marketing materials (online and onsite) to ensure brand consistency across the region and the company, as well as to ensure an optimized consumer experience.
Provide strategic leadership, mentoring, and coaching to divisional marketing teams to strengthen leadership capability and organizational effectiveness.
Build organizational capability by ensuring teams possess the skills, resources, and tools needed to achieve business plans.
Lead the annual goal-setting process for the field marketing team and cascade effectively to regional marketing team members.
Foster a culture of accountability, innovation, continuous improvement, and results-driven performance.
Promote knowledge sharing and best-practice adoption across divisional marketing teams.
Drive alignment around company values, strategic priorities, and organizational objectives across the region.
Lead initiatives that enhance employee engagement and strengthen team connectivity.
Foster open communication, transparency, empowerment, and trust among teams and leadership.
Serve as the primary point of contact for divisional/local marketing teams for strategic guidance, resource needs, and escalations; ensure local teams know to route requests appropriately to corporate resources.
Lead local execution and adaptation of enterprise brand standards, campaign frameworks, and marketing toolkits created by the Director of Brand Marketing; enforce brand consistency at the division level.
Own operational readiness for new community openings (vendors, merchandisers, sales centers, quality walks); receive campaign/marketing materials and launch strategies from the Director of Brand Marketing.
Oversee total divisional marketing budgets and business plan alignment; coordinate with the Digital Marketing Manager who tracks digital/agency-specific budgets.
Lead the local execution of the enterprise Realtor/agent engagement program created by the Director of Brand Marketing; build and maintain local agent relationships at the division level.
Lead best practice adoption across divisions; receive content/campaign best practices from the Director of Brand Marketing and digital best practices from the Digital Marketing Manager.
Utilize performance dashboards and market intelligence for regional business decisions; receive digital metrics from the Digital Marketing Manager and campaign insights from the Director of Brand Marketing.
Strategize local marketing events including community events, local sponsorships, grand openings, and broker events; receive enterprise event frameworks from the Director of Brand Marketing as applicable.
Facilitate the coordination of photography, videography, and virtual tour production for communities; ensure alignment with brand standards established by the Director of Brand Marketing.
Support local teams with marketing technology adoption and training (CRM, marketing automation, lead management); escalate enterprise tool needs to the Digital Marketing Manager or Director of Brand Marketing.
Participate in regular coordination meetings with the Director of Brand Marketing and Digital Marketing Manager to ensure alignment on priorities, campaign handoffs, and local team needs.