Manager Digital and Social

Haleon•New York, NY

About The Position

As a Manager for Digital & Social Commerce, you will be responsible for designing effective content activation and platform strategies for key brands within the category portfolio. You will oversee the effective deployment of global and APAC content strategies and execute with local relevance, building strong social engagement with our consumers across platforms to achieve short-term and long-term brand sales and profit objectives.

Requirements

1 or more years of brand marketing or commercial management experience with a focus on digital marketing activities
Experience delivering insights-based consumer communications leveraging social listening and other key digital tools to deliver sustained brand share growth
Strong analytical skills, deep understanding of d-com dynamics including performance media and social.
Experience working in a fast paced, entrepreneurial environment

Nice To Haves

Master’s degree
Ability to collaborate with global teams and deliver results in a matrix organization
Strong financial capabilities and business acumen
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Experience in large Over-the-Counter (OTC) environment preferred

Responsibilities

Lead the development of annual Digital and Social Commerce content and activation strategies with clear monthly delivery plans across platforms, working with a brand centric cross-functional team.
Be accountable for daily operations including the development and delivery of content, activation plans including lower funnel and in-store media strategies, and continuous tracking and optimizing the effectiveness and efficiency of content and digital campaigns across platforms.
Management of affiliates and influencers, closely collaborating with agencies to deliver performance across platforms.
Delivery of digital and social commerce business targets (Net Sales/Brand Contribution) with continued optimization of ROI.
Manage brand equity through successful deployment and localization of global and APAC content toolkits.
Manage agency and cross-functional relationships at local level to deliver breakthrough results
Collaborate with the sales team to drive strong customer engagement and more than fair share on-platform support

Benefits

The successful candidate will demonstrate the following capabilities: Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.
Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.
Be the role model that brings our Code to life, by always acting with the highest ethical standards.
Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
Listen to your team and promptly raise any compliance concerns you become aware of.
Make any necessary corrective and preventive decisions, in a timely manner.
Recognize those in your team who display ethical behavior; share examples of good ethical decision-making, so all understand how we expect them to act.
Provide timely support into any company investigation of potential wrongdoing.