Police Social and Digital Media Coordinator

City of Boca Raton • Boca Raton, FL

2d • Onsite

About The Position

The Police Social and Digital Media Coordinator plans, organizes, develops, and implements communication activities and messaging through social media, website content, as well as digital and print materials. Under the direct supervision of the Public Information Manager and the general supervision and guidance of Police Services chain of command, the Police Social and Digital Media Coordinator is a key individual contributor supporting Department efforts to facilitate clear, consistent, and compelling communication with the Boca Raton community. As the Police Social and Digital Media Coordinator, you will convey messaging on Police Services information and updates, community outreach, resources, and public safety alerts, while also handling the end-to-end production of video and photo projects.

Requirements

• An associate’s degree from an accredited college or university OR equivalent amount of college level course work in communications, media, or related area of study.
• Three (3) years of progressive responsibility working as a media or digital media coordinator including Two (2) years of work experience with video editing software (Adobe Premiere, Avid Multimedia Editor or FinalCut)
• Possession of a valid State of Florida Class ‘E’ driver’s license.
• Knowledge of: Communications, public relations, and social media principles and best practices
• Print and digital design media
• Graphic design elements and tools (Adobe Suite)
• Knowledge and understanding of layout, design, and typography
• Social media tools, electronic publications, and web related programs
• All aspects of the development and production of public information materials
• Skilled in: The use of computers and software applications to a moderate degree of proficiency including but not limited to Microsoft Office Suite, Adobe Acrobat, photo and video editing applications, etc.
• Photography and videography
• Excellent command of grammar and ability to write, edit and proofread for accuracy.
• Fostering excellent interpersonal relationships
• Adobe Suite Products (Premiere, InDesign, Photoshop, Lightroom), proficient.
• Canva, proficient.
• Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.), proficient.
• Oral and written communication.
• Use of MacBook, Apple Products, etc .
• Ability to: Use discretion and judgement and follow established guidelines in the distribution or disclosure of confidential information
• On occasion, work a flexible work schedule that includes weekdays, weekends, and evenings as needed.
• Serve the public and interact with fellow employees with honesty, integrity, and respect
• Establish and maintain effective working relationships with City officials, other government officials, media outlets, associates, and the public.
• Manage multiple activities simultaneously while maintaining a high degree of attention to detail
• Work independently and collaboratively with internal and external partners.
• Develop appropriate video, print, and social media content.

Nice To Haves

• Two (2) years of experience within a public safety or similar public service environment.
• Ability to provide creative work samples, including multimedia projects or evidence of successful social media campaigns.
• Additional experience is accepted as a minimum requirement in lieu of the postsecondary degree on the following basis: additional four (4) years in lieu of the bachelor’s degree, and additional two (2) years in lieu of an associate degree.

Responsibilities

• Creates and develops multimedia (audio/video) content for distribution on Social Media channels.
• Serves as the Department’s photographer and set designer
• Captures quality images for internal and external use
• Creates and designs graphics, flyers, pamphlets, and other print media
• Monitors and maintains Department social media profiles, groups, and tools, and makes recommendations for replies, engagement, and/or management.
• Serves as initial and/or primary point of contact via social media platforms.
• Screens and replies to general inquiries made via social media engagement.
• Escalates or re-directs inquiries as needed.
• Researches and responds to a wide range of community inquiries.
• Serves as initial and/or primary point of contact via social media channels.
• Screens and replies to general inquiries made via social media engagement.
• Escalates or re-directs inquiries as needed.
• Performs essential functions under stressful situations including disasters and incidents, including the preparation and dissemination of public safety alerts, emergency information and news releases.
• Produces promotional content and event coverage including visual media of special events.
• Reviews social media engagement and/or traffic, conducts statistical analysis, prepares reports for regular updates, and assess campaign performance.
• Performs administrative duties and compiles research/data/information for special projects or content creation.
• Manages and makes recommendations for the Public Information content calendar.
• Creates, implements, and monitors outreach and education campaigns.
• Assists the department with social media strategies for recruitment, such as identifying trends or areas of opportunity.
• Works with the recruitment team to create social media and marketing content for various jobs throughout the department.
• Develops electronic and print media to support recruitment and community outreach.
• Works with and serves as quality control for external vendors for digital and print content; ensures final approval through the chain of command prior to execution.
• Creates and manages content on the Department’s website for public and media consumption.
• Assists in the planning, development, implementation, and administration of the Department’s communication plan and strategies.
• Ensures content created is in line with City brand guidelines and Department communication best practices.
• Demonstrates a high degree of discretion and confidentiality, exercises good judgement in disclosure and communication of updates in line with department best practices and legal compliance.
• Maintains and organizes written content, graphic, photo and video drives and folders.
• Creates and designs graphics, flyers, pamphlets, and other print media
• Assists in the preparation and dissemination of public safety alerts and emergency information.
• Develops electronic and print media to support recruitment and community outreach.
• Contributes to and makes recommendations for the Public Information content calendar.
• Performs related tasks as required.
• Creates presentations and reports.
• Assists in public relations actions and activities.
• Assists in setup and removal of stage equipment for ceremonies.

Benefits

• Health Insurance Benefits : No-cost employee Medical, Dental & Vision plans
• Generous Paid Time Off : 12 paid holidays + vacation, sick, and 3 floating holidays
• Continuous Service Benefit : Paid out annually after 5 years of service
• Work-Life Balance : Flexible work schedule
• Retirement Plans : Two pension/retirement options to choose from

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree