Digital Content and Social Media Creator

Le Moyne College • Syracuse, NY

8d • Onsite

About The Position

The Digital Content and Social Media Creator serves as a digital storyteller and brand ambassador for Le Moyne College. This role is responsible for increasing the College's visibility, fostering institutional pride, and engaging a diverse community of prospective and current students, alumni, faculty, staff, and friends. The successful candidate will primarily serve as the lead content producer for the College's primary social channels, executing digital campaigns in alignment with overarching departmental strategy. This individual will conceive, shoot, edit, and publish high-impact multimedia content while actively monitoring community interactions and utilizing data-driven insights to optimize reach. This position offers an exciting opportunity for an adaptable, highly creative, and collaborative professional to build on our strong regional reputation and further expand the College's reach.

Requirements

• Bachelor’s degree is required.
• 2–4+ years of professional social media management experience
• Proven ability to manage projects end-to-end—from initial idea to filming, editing, posting, and measuring—without needing a large production team.
• Enthusiasm, creativity, and optimism.
• Ability to thrive in a dynamic environment where news happens fast and priorities shift.
• Highly approachable, friendly, and outgoing.
• Equally comfortable walking up to students on campus or collaborating with senior administrators.
• Expert knowledge of native platform tools (TikTok, IG Reels), capcut/short-form video editing apps, Canva, Adobe Creative Cloud, social scheduling/analytics tools (i.e., Sprout Social, Hootsuite, or similar), and basic experience with Content Management Systems (CMS) for web updates (i.e., WordPress, Cascade, or similar).
• Comfortable appearing on camera, hosting quick Q&As, or leading video interviews when the content calls for it.

Responsibilities

• Develops and executes creative content that aligns with designated monthly campaign themes, driving prospective student engagement throughout key stages of the enrollment lifecycle.
• Plan, script, shoot, edit, and publish high-quality, engaging content across all official, central Le Moyne channels (i.e., Instagram, TikTok, LinkedIn, Facebook, X, YouTube).
• Gather, capture, and synthesize a wide range of digital media (i.e. photography, news links, quotes, event registration, etc.) into cohesive and impactful content tailored for various platforms and audiences.
• Leverage content for use on the College’s primary website including feature stories, student spotlights, event recaps, and rich media assets—that are fresh, informative, and aligned with marketing goals.
• Capture daily campus life, academic achievements, student stories, athletics, and special events in real-time.
• Comfortably collaborate with students, faculty, and staff.
• Maintain a cohesive visual identity and authentic brand voice that resonates with prospective students, current students, alumni, the local community, and other constituents.
• Manage daily social media publishing schedules and content calendars.
• Actively monitor channels to cultivate two-way conversation—responding to comments, direct messages, and brand mentions with warmth, enthusiasm, and accuracy.
• Serve as the eyes and ears of the college online, fostering a positive, safe, and vibrant online community.
• Coordinates content reviews and approval workflows, ensuring all assets are vetted prior to publishing.
• Partner proactively with departments across campus to amplify major initiatives and campus stories.
• Help recruit student workers and coordinate student-created content.
• Serve as a friendly, approachable liaison who builds trust across every department.
• Translate data insights into actionable strategies to continuously boost engagement and organic reach.
• Monitor monthly performance recaps and optimize content accordingly.
• Demonstrates and role-models all of Le Moyne’s mission-based competencies (collaboration, communication, diversity, integrity, leadership and service) in every interaction with all community members and external parties.
• Strengthen digital literacy skills through education and the application of digital technologies in order to effectively engage in information gathering, utilization and data management while promoting a security culture.
• Supports cura personalis by treating all individuals with dignity, professionalism and kindness.
• Promotes cura apostolica by aligning professional goals, objectives, and performance with college’s strategic goals.
• Demonstrates excellent work attendance, reliability and work ethic.
• Attends and actively participates in required meetings and training sessions.
• Complies and adheres to all of Le Moyne’s established policies, procedures and codes of conduct at all times, including all health and safety requirements and regulations, to promote desired behavior and build awareness.
• Must complete all required federal, state, institution and department trainings.
• Engages in a planned program of professional development.
• Continually maintains skills and knowledge relative to the position and technology industry including best practice, evolving operational requirements, and industry trends.
• Performs a variety of related duties as assigned.

Benefits

• 403(b) Retirement contribution- (9.5% Employer match)
• Generous tuition coverage
• Health insurance options- (Medical, Dental, Vision, Flexible Spending Accounts)
• Health Savings Accounts- (Partially Employer funded)
• Basic Life & AD&D Insurance- (Employer paid)
• Short and Long Term Disability Insurance (Employer paid)
• Supplemental Life & AD&D Insurance
• Voluntary benefits- (Legal, Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance etc.)
• 12 paid holidays
• Generous time off package
• 35 hour work week

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level