Manager, Digital and Social Media

Active Minds•Washington, DC

1d•$68,250 - $77,700•Remote

About The Position

If you are a digital marketer looking to channel your skills into a meaningful mission, this is your opportunity to build, grow, and make a tangible impact. As the Manager of Digital and Social Media at Active Minds, you will be the driving force behind translating our strategy into authentic, timely digital and social media content that reaches nearly half a million followers nationwide. Reporting to the Senior Manager of Digital & Social Media, you will manage our social media presence across all channels and platforms. You will touch every part of the digital ecosystem from high-level social strategy, paid advertising and influencer management to the daily craft of video creation, content publishing, and community management. If you are looking for a role where you can work across multiple disciplines and see the direct mission-aligned impact of your work every day, this is the ideal opportunity. ABOUT ACTIVE MINDS Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all. To learn more about Active Minds, visit activeminds.org.

Requirements

4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
Experience with paid advertising
Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.
Strategic thinker who can align with a big-picture strategy and turn it into daily, high-impact execution.
Creative communicator who appreciates that everyone has an important story to tell and is passionate about capturing youth voices.
Talented writer and creator who can easily adopt and maintain Active Minds’ approachable, authentic brand voice.
Supportive team member (and coordinator of external creators/partners) who values clear communication, collaboration, and mutual growth.
Strong grasp of digital storytelling, audience engagement, daily community management, and nonprofit communications.
Comfortable sharing platform data, campaign strategy, and key digital learnings with the broader communications team and internal stakeholders.
Proven experience directly managing active social media channels and supporting the rollout of digital campaigns or creator programs.
Accustomed to managing multiple projects, content schedules, and differing deadlines simultaneously in a fast-paced environment.
Ability to communicate effectively, openly, and enthusiastically across all levels of the organization—from fellow managers and associates to department leadership.
Deep passion for youth mental health and a strong belief that equity and social justice are essential to this work.

Responsibilities

Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.
Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.
Source, pitch, and manage day-to-day relationships with digital content creators and influencers who align with the Active Minds mission.
Collaborate directly with creators to develop authentic co-branded content that expands reach and connects naturally with youth audiences.
Help build and sustain a diverse, active community of digital ambassadors and advocates.
Monitor comments, direct messages, and broader online conversations daily to track audience sentiment, build community trust, and identify fast-moving trends.
Run regular performance reports using platform analytics to monitor key engagement metrics (reach, growth, video views, click-through rates).
Translate performance data into practical, actionable recommendations to continuously improve content quality and campaign ROI.
Coordinate day-to-day digital workflows and asset pipelines to ensure all social deliverables are executed smoothly and on time.
Partner seamlessly with Marketing, Programs, and Development teams to provide hands-on digital support for their respective goals.
Serve as an internal resource on youth digital habits, regularly sharing insights on platform updates and shifting algorithms with the broader communications team.