Social Media and Digital Marketing Coordinator

Evapco•Taneytown, MD

16h•$60,000 - $72,000

About The Position

The Social Media and Digital Marketing Coordinator position is a vital member of Evapco's Corporate HVAC Sales and Marketing team, collaborating closely with Product Managers and Application Engineers to develop and execute marketing strategies that drive sales growth and enhance customer satisfaction. We are seeking a highly motivated and creative individual with a passion for connecting with current and prospective customers, demonstrating this enthusiasm through daily engagement with both internal and external stakeholders.

Requirements

Minimum of 2 years of relevant experience in social media marketing.
Excellent communication skills, with the ability to convey information and ideas effectively to diverse audiences.
Strong team player with the confidence to lead and guide others when necessary.
Demonstrated proficiency in customer service techniques, including empathy, patience, advocacy, and conflict resolution.
Exceptional attention to detail, with the ability to consistently produce accurate, high-quality work while managing multiple projects and deadlines.
Proficiency in Adobe Creative Cloud applications (including Photoshop, InDesign, Illustrator, and Premiere Pro) and Canva, with the ability to create, edit, and maintain professional marketing materials that adhere to established brand standards.
Strong organizational and project management skills, with the ability to prioritize competing responsibilities in a fast-paced environment.

Nice To Haves

Bachelor's degree in Marketing or a related field preferred.

Responsibilities

Oversee the company's presence on various social media platforms, including Facebook, LinkedIn, Instagram, and more.
Collaborate with global operations to unify and promote products and events across all world regions, ensuring consistency and coherence in messaging while upholding brand standards.
Manage the online brand to increase awareness and visibility, adhering to Evapco's brand guidelines and standards.
Implement search engine optimization (SEO) strategies to improve website visibility and traffic.
Manage content creation, revisions, and updates for global websites, focusing on enhancing usability, design, and content quality while maintaining brand consistency.
Work with a third-party marketing firm to develop original, high-quality ad content, and plan and budget for advertising expenditures.
Stay abreast of new technologies and trends in digital marketing to keep the company at the forefront of industry developments.
Identify opportunities to improve organizational development aspects that would enhance content quality, such as employee recognition initiatives.
Establish and maintain a regular publishing schedule for content across digital platforms.
Monitor, listen, and respond to users in a proactive and engaging manner, cultivating leads and fostering community engagement.
Develop and expand community outreach efforts to broaden brand reach and engagement.
Analyze key metrics and performance indicators, adjusting strategies as needed to optimize results.
Take responsibility for creating and editing marketing collateral, ensuring alignment with brand standards and messaging.
Organize, maintain, and expand the digital asset library to support marketing efforts.
Collaborate with a third-party PR company to identify and develop case study content highlighting Evapco's success stories.
Capture photos and videos of our manufacturing plants, saving assets for future marketing use.
Review and proofread digital content, website updates, marketing materials, and social media communications to ensure accuracy, consistency, and adherence to brand standards.

Benefits

Medical, Vision, & Dental Insurance
Employee Stock Ownership Program
Profit Sharing Bonus
(k)larity Plan - Voluntary Employee Retirement Savings Plan
Paid Holidays
Paid Vacation
Paid Maternity and Paternity Leave
Bereavement Pay
Company Paid Basic Life Insurance equivalent to base salary, with option for Supplemental Life election
Paid Sick Leave
Long Term Disability