Digital Producer and Social Media Coordinator

2060 Digital•Rochester, MN

12d

About The Position

This role involves creating and distributing engaging content for the station's digital platforms, including its website and social media. The Digital Producer and Social Media Coordinator will be responsible for writing news stories, producing original content, and ensuring all content aligns with brand standards. This position requires a strong understanding of news judgment, digital trends, and the ability to work collaboratively under pressure.

Requirements

Bachelor’s degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
Strong writing, spelling, and grammar skills with sound news judgment.
Experience using digital publishing content management systems.
Working knowledge of photo editing, video editing, and basic HTML.
Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
Ability to work efficiently under tight deadlines and manage multiple tasks.
Strong communication skills and the ability to work effectively with a team.

Responsibilities

Write clear, accurate, and engaging stories for the station’s website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
Assist with digital coverage for major news events such as station‑sponsored events, elections, and sporting events, including stories, live‑streaming opportunities, social media posts, and photo and video content.
Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
Help with website layout and design as needed.
Maintain awareness of local, national, and world events and demonstrate a passion for news.
Stay informed of changes and trends in digital content, social media, and content presentation.
Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays.
Attend and participate in meetings as required.
Perform other duties as assigned.