Manager, Digital Activation
Adelphi Group•New York, NY
•$80,000 - $90,000•Hybrid
About The Position
As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Requirements
- Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
- Experience managing a small team and juggling multiple people and work priorities
- Experience with client-facing interaction
- Experience working with large data sets and understanding of methodologies for evaluating data
- Hands-on experience with data visualization tools, including Tableau
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
- Working knowledge of third-party verification tools, including DoubleVerify
Nice To Haves
- Experience working with across several media channels is preferred and a curiosity in emerging media platforms
Responsibilities
- Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
- Overseeing and directing the day to day operations of the activation team
- Effectively managing budget
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Direct billing and reconciliation process for programmatic
- Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Providing expert consultation to vendors, internal teams, and clients
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
