Associate, Digital Activation - Entertainment

Adelphi Group

9d•$40,000 - $45,000•Hybrid

About The Position

The Associate, Digital Activation should be passionate and inquisitive about digital media, have an eagerness to learn and work well within a team environment. He/she is responsible for supporting the digital planning team in various regards, as needed. With supervision from the Senior Associate, the Associate manages the execution of media research, campaign trafficking, data compilation and billing. The Associate is also responsible engaging and establishing relationships with vendors and learning about the digital marketplace.

Requirements

Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications and/or related field.
Proficiency in Microsoft Office, specifically Excel, PowerPoint and Word.
An eagerness and passion to learn more about digital media.
Comfort level with speaking in front of others.
Excellent verbal and writing skills.
Strong attention to detail.

Responsibilities

Support the digital planning team in media research, campaign trafficking, data compilation and billing.
Maintain status sheets, develop meeting recaps, and create process trackers.
Prioritize day-to-day tasks across brands and campaigns.
Attend publisher meetings to understand the digital marketplace and build vendor relationships.
Attend training sessions/webinars to become proficient in media planning tools and platforms.
Manage the trafficking process with outside agencies/publishers with supervision.
Perform campaign QA.
Retrieve creative specifications from publishers and coordinate with creative agencies for asset delivery and campaign launch.
Ensure smooth campaign launches and assist with campaign status validation (screenshots, live links, etc.).
Maintain the client billing process with supervision.
Work with BPMs to resolve discrepancies with invoices.