Director, Digital Activation

Adelphi Group•New York, NY

3d•$90,000 - $215,000•Hybrid

About The Position

The Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful Director will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.

Requirements

Must have strong cross platform Digital Buying & Campaign management & evaluation fundamentals & foundational knowledge, particularly across all Digital platforms - Display, Programmatic, Search & Social
Experience in planning, buying & campaign management across Digital Display/OLV, Programmatic, Social & Search
‘Hands on in platform’ knowledge & experience of Digital Display, Programmatic, Search & Social Investment & activation to provide guidance to Digital direct reports
Good project management & time management skills to ensure all client deliverables are delivered within agreed timelines; ability to forward plan campaign workflow & resources to manage Digital team bandwidth & client deliveries
Attention to detail & strong accuracy rates as the final QA check of the Digital Team’s work product outputs
Good communication & storytelling skills with the ability to tell a clear & cohesive story with OMD’s POV

Responsibilities

Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
Effectively presenting strategic and tactical plans to clients, staff, and internal teams
Provide regular insight and training to challenge and develop junior team members
Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
Understanding of business concepts and client objectives to identify campaign expansion opportunities
Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
Digital team leadership in managing the Digital team to ensure daily operations & digital deliverables are met
Client thought leadership for all things Digital (eg. Display OLV, Programmatic, Search, Social)
Development of a Digital strategic roadmap, innovation recommendations/concepts and Test & Learn agenda and the implementation of these roadmaps
Trouble-shooting & training to help the Digital team overcome any challenges with campaign set up, management, reconciliation & evaluation
Developing and ensuring the Digital team is compliant with OM best practices with campaign set up, management & evaluation