Manager, Digital Activation

Adelphi Group • New York, NY

1d • $50,000 - $95,000 • Hybrid

About The Position

The Manager’s role is to provide the highest level of leadership on a significant piece of a client’s business. Managers have an expertise in all digital media principles and the ability to apply these to defining, planning and executing against a client’s objectives. A successful Manager must be an effective communicator and possess the ability to both work with and guide a team of account managers responsible for client service. The Manager must lead and foster a strong level of integration of PHD among all groups within the Agency.

Requirements

• Expertise in all digital media principles
• Ability to apply digital media principles to defining, planning and executing against a client’s objectives
• Effective communicator
• Ability to work with and guide a team of account managers
• Ability to lead and foster integration of PHD among all groups within the Agency
• Deep proficiency in all integrated PHD partners (buying platforms, data, etc.)
• Ability to plan campaigns based on partner(s) technology capability/functionality
• Ability to develop planning objectives and strategies in line with client’s marketing direction
• Ability to maintain solid client relationships
• Ability to maintain productive internal team relationships
• Ability to identify and sell ideas internally
• Deep understanding of a client’s campaign and digital marketing business needs
• Ability to convey client needs to internal teams and external partners
• Ability to work closely with the Data Intelligence team
• Ability to document and communicate client and campaign milestones, deliverables and decision points
• Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc.
• Ability to meet regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented
• Project management of contract, timelines, and deliverables for assigned
• Ability to communicate with the management team on account and group status
• Ability to serve as project leader and mentoring peers along with junior members of the team
• Ability to identify areas to improve the knowledge or skills of more junior team members
• Ability to lead junior Account staff as assigned, providing ongoing feedback, career coaching and direction
• Ability to develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners
• Ability to deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion

Nice To Haves

• New product development and enhancements with our planning and analytics team

Responsibilities

• Execute Client level alignment and integration inclusive of Investment brief
• Achieve client sign-off on contract, timelines and deliverables
• Ensure agency and clients provide P&O team all necessary requirements for best in class programmatic planning and activation. Develop communication plan resulting in consistently delivered requirements
• Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality
• Developing planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking
• Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams, including: strategy development, project management, report delivery, and client communication
• Creating and maintaining productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner
• Identifying and selling ideas internally ranging from campaign optimization strategies to client management
• Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
• Working closely with the Data Intelligence team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients
• Documenting and communicating client and campaign milestones, deliverables and decision points, either with client teams or directly with clients
• Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc. Playing an integral part in new product development and enhancements with our planning and analytics team
• Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented
• Project management of contract, timelines, and deliverables for assigned
• Communicating with the management team on account and group status in a professional manner befitting a senior level team member
• Serve as project leader and mentoring peers along with junior members of the team
• Identifying areas to improve the knowledge or skills of more junior team members
• Leading junior Account staff as assigned, providing ongoing feedback, career coaching and direction
• Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners
• Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed