Manager, Digital Activation
About The Position
As a Manager, Digital Activation you are entrusted with the responsibility of employing and continuously defining cutting-edge techniques in the online marketing industry. Your deep understanding of digital technologies and a passion for leveraging data to inform creative problem solving will be invaluable in this role. Furthermore, your active listening skills will enable you to understand client needs and effectively translate them into well-defined campaign objectives. As a Manager, you report directly to the Associate Director, contributing to the overall success of our programmatic initiatives.
Requirements
- 3+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSP’s): The Trade Desk, DV360 or similar
- Experience managing a small team and juggling multiple people and work priorities
- Experience working with across several media channels is preferred and a curiosity in emerging media platforms
- Experience with client-facing interaction
- Experience working with large data sets and understanding of methodologies for evaluating data
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
- Working knowledge of third-party verification tools, including DoubleVerify
Responsibilities
- Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
- Overseeing and directing the day to day operations of the activation team
- Effectively managing budget
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Direct billing and reconciliation process for programmatic
- Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Providing expert consultation to vendors, internal teams, and clients
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
