Manager, Digital Activation

Adelphi Group • New York, NY

11d • $50,000 - $95,000 • Hybrid

About The Position

We are seeking a strategic and detail-oriented Manager, Video Investment to lead the planning, buying, and optimization of video media campaigns across linear TV, streaming, and digital video platforms. This role is responsible for delivering effective, data-driven investment strategies that align with client objectives while maximizing reach, efficiency, and ROI.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–7+ years of experience in media planning/buying, with a focus on video investment.
• Strong understanding of the video landscape, including linear TV, streaming (CTV/OTT), and digital video ecosystems.
• Experience with media tools and platforms (e.g., Nielsen, Comscore, DV360, The Trade Desk).
• Proven ability to negotiate and manage vendor relationships.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Excellent communication, presentation, and organizational skills.

Nice To Haves

• Experience working within an advertising agency environment.
• Familiarity with audience targeting, programmatic buying, and attribution models.
• Ability to manage multiple clients and deadlines in a fast-paced environment.

Responsibilities

• Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms (e.g., YouTube, programmatic video).
• Manage end-to-end media buying process, including planning, negotiation, placement, and performance tracking.
• Collaborate with strategy, planning, analytics, and client service teams to ensure campaigns meet business goals.
• Analyze campaign performance and provide actionable insights, optimization recommendations, and post-campaign reporting.
• Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
• Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
• Oversee budget allocation and ensure campaigns are delivered within financial parameters.
• Mentor and manage junior team members, providing guidance on best practices and career development.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level