Manager, Development Marketing

American Academy of Dermatology•Rosemont, IL

9h•Hybrid

About The Position

The American Academy of Dermatology (AAD) is seeking a creative Manager, Development Marketing to join their team. This role is responsible for creating and executing integrated marketing communications strategies that support fundraising and engagement goals. The ideal candidate is a marketer with experience in fundraising who loves crafting stories that make people want to change the world, is passionate about connecting people to a powerful mission, and has a knack for turning marketing goals into engaging fundraising campaigns. The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. A sister organization to the Academy, the American Academy of Dermatology Association is the resource for government affairs, health policy and practice information for dermatologists, and plays a major role in formulating policies that can enhance the quality of dermatologic care. With a membership of more than 21,000 members worldwide, the Academy is committed to advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin.

Requirements

Bachelor’s degree in marketing, communications, or equivalent level of experience required.
Minimum 6 years of professional experience in marketing, communications, or nonprofit development communications.
Experience supporting fundraising initiatives, donor communications, or sponsorship recognition programs preferred.
Experience with graphic design, copywriting, and content development for both digital and print platforms required.
Strong verbal, written, and visual communication skills with an ability to translate complex initiatives into compelling, mission-driven messaging.
Ability to manage multiple projects simultaneously with attention to detail and deadlines.
Proficiency with marketing and design tools (e.g., Adobe Creative Suite, Canva, or similar platforms).
Experience with CRM systems (e.g., Raiser’s Edge or Salesforce) and email marketing automation software (Hubspot).
Strong collaboration skills; ability to work cross-functionally with fundraisers, program staff, and external vendors.
Strategic thinker who demonstrates creativity, initiative, and a solutions-oriented approach.
Excellent organizational and project management skills with an understanding of integrated marketing principles.

Responsibilities

Develop and implement comprehensive marketing and communications strategies that drive donations and align with overarching revenue and engagement goals across corporate partnerships, individual giving, and events. The marketing strategy should attract new donors, help retain and elevate existing donors, attract attendees to attend and/or support philanthropic programs and special events, and provide donors and corporate supporters visibility and recognition for their impact.
Develop and execute multi-channel promotional plans for donor solicitations, corporate partnerships, and events to achieve giving strategic goals. Manage the donor communications calendar, coordinating dates and organizational priorities with fellow marketing and communications managers (during participation at weekly sync).
Lead execution, creation, deployment, tracking and measurement of all promotional tactics. Work cross-departmentally to ensure consistent messaging, voice, and brand across channels. Understand and utilize marketing automation software to monitor, analyze, and test. Refine campaigns when needed. Report outcomes accordingly. Track and analyze individual tactic level and overall total campaign performance level across (digital, print, and social) channels to inform and optimize current and future campaigns.
Maintain superb knowledge of donor behavior research and trends, the dermatology landscape, motivators, and decision-making drivers to help influence marketing plans. Gather member data such as demographic and donation patterns and identify target segments to enhance communication efforts and leverage in messaging/storytelling.
Develop fundraising messages that highlight donor-centric narratives, urgency, impact, and CTA across multiple channels. Identify, capture, and write authentic, impactful stories that reflect the mission. Gather content, interviews, testimonials, video, etc. that focus on connecting program impact to donor generosity through compelling narratives to demonstrate to donors the tangible difference their contributions have made. Collaborate with Communications team to align with messaging/communication on programs that are being funded through donations.
Create donor recognition materials that celebrate donor contributions, enhance engagement, and support long-term stewardship and retention efforts. Ensure these tactics are on brand, on message, and align across various channels and various events/venues.
Develop high-impact sales collateral (prospectuses, presentations, case studies, and one-pagers) for corporate, licensing, affinity, and advertising sales teams to support customer acquisition and clearly communicate product value propositions.