New Product Development Marketing Manager

Cascade Designs Inc • Reno, NV

3h • Onsite

About The Position

Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day. The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events. This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or comparable experience in related field
• 3+ years of experience in product marketing, project management, or related field
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Strong project management and organizational skills
• Experience coordinating cross-functional teams and external vendors
• Ability to manage timelines, assets, and deliverables across multiple stakeholders
• Strong written and verbal communication skills

Nice To Haves

• Experience in consumer goods, outdoor industry, or related field
• Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
• Experience working with project management tools (e.g., Monday.com or similar)
• Familiarity with packaging, print production, and/or asset development processes

Responsibilities

• Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
• Develop Marketing project briefs, timelines, and milestones for new and existing products
• Coordinate cross-functional teams to execute marketing initiatives on time and to standard
• Support product positioning, naming, and messaging development
• Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
• Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials
• Trade shows, events, and POP/signage
• Sell sheets and other sales collateral
• Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
• Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)
• Ensure alignment of product information, messaging, and assets across all materials
• Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs
• Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information
• Collaborate with Product Development teams to support product launches
• Collaborate with Sales teams to align on priorities and deliverables
• Collaborate with Operations and Configuration Control for artwork release and production timelines
• Collaborate with Creative team to provide copy and graphic direction
• Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs
• Oversee development of Packaging (multilingual)
• Oversee development of Product instructions and documentation
• Oversee development of On-product graphics and color consultation
• Oversee development of Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
• Support photo shoots and asset creation (with Creative/Production teams)
• Manage project workflows and timelines within project management system
• Develop and refine processes to improve efficiency and execution
• Coordinate with external vendors (translations, print, creative)
• Ensure projects are delivered on time, on budget, and to quality standards

Benefits

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees