Development Manager – Marketing Technology (MarTech)

Symple Lending•Tampa, FL

4d•Onsite

About The Position

We are hiring a hands-on engineering leader to own and scale our Marketing Technology stack and lead generation systems. This role sits at the center of our digital acquisition engine, with direct ownership over lead ingestion, attribution, and ad platform integrations. You will lead a small team while remaining deeply involved in system design, data flows, and performance optimization. Your work will directly impact conversion tracking, signal quality, and cost efficiency across paid media channels.

Requirements

Strong hands-on engineering background (Node.js, APIs, AWS)
Experience working with: MarTech / digital acquisition systems, Ad platform integrations and conversion APIs, Attribution and tracking systems
Experience partnering closely with growth and performance marketing teams
Strong understanding of data flow across marketing systems
Prior experience leading or mentoring engineers
Ability to operate in a fast-paced, performance-driven environment

Responsibilities

Lead a team of engineers while remaining hands-on in system design and development
Own end-to-end lead ingestion, routing, enrichment, and attribution systems
Build and optimize integrations with: Meta, Google, TikTok, Other ad platforms and conversion APIs
Improve: Conversion tracking accuracy, Signal quality for optimization, Cost per lead (CPL) and acquisition performance
Ensure data consistency across: CRM, CDP, Ad platforms
Design and scale event-driven systems in AWS
Drive CI/CD, system reliability, and performance monitoring
Identify bottlenecks and continuously improve marketing infrastructure