Manager Database Marketing

OneBlood•Saint Petersburg, FL

4d•Onsite

About The Position

Develops marketing campaign strategies and leads a team focused on targeted outreach initiatives including data extraction, audience segmentation, lead generation, and campaign performance analysis. Oversees audience identification and segmentation efforts to identify the right attendee for the right event at the right time. Applies working knowledge of SQL and CRM platforms to build reporting, automate workflows, and support cross-functional marketing operations and analytics. Must be based in the St. Pete area.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field and five (5) years of relevant experience, or an equivalent combination of education, certification, training, and/or experience.
Skill in data management and manipulation, including advanced use of Microsoft Excel, Google Analytics, Tableau (or similar data visualization tools), and CRM platforms such as Microsoft Dynamics or Salesforce
Knowledge of SQL sufficient to write and interpret queries, build criteria-based audience lists, and develop reports from relational databases
Skill in CRM platforms such as Microsoft Dynamics, Salesforce, or equivalent systems, including designing email workflows, building automated communication journeys, and generating campaign performance reports
Ability to think strategically and contribute to decision-making at a senior level
Ability to manage multiple priorities simultaneously with a strong attention to detail
Ability to translate and present complex data into clear, actionable insights
Ability to delegate work effectively and manage team performance
Ability to establish and maintain effective and cooperative working relationships across departments and levels of the organization
Skill in organization and time management with the ability to meet deadlines
Ability to meet deadlines
Ability to commute with personal transportation
Ability to travel as needed

Nice To Haves

Project management experience
Prior supervisory experience
Microsoft Dynamics CRM certification or comparable CRM platform certification

Responsibilities

Manages all aspects of database marketing, including approval and release of multi-channel communications
Plans, directs and oversees the work of staff, ensuring timely and accurate completion of assignments aligned with operational objectives
Serves as the subject matter expert (SME) and primary point of contact for Donor Recruitment CRM systems and texting platforms
Analyzes marketing and campaign performance data to identify trends, insights, and cause-and-effect relationships
Partners with marketing leadership to optimize campaigns and conduct A/B testing initiatives to improve conversion performance
Builds and maintains donor databases and segmentation frameworks to support targeting and campaign execution
Oversees the communication calendar and manages campaign release schedules, including adjustments and issue resolution
Develops strategic communication plans and partners with marketing leadership on email campaign strategy, execution, and marketing calendar oversight
Applies SQL to query donor databases, understand campaign targeting criteria, validate data integrity, and build operational and performance reports
Designs and manages CRM email workflows, including audience segmentation, automation triggers, journey mapping, and performance tracking
Develops dashboards and recurring reports, translating data into executive-ready insights and visualizations for leadership decision-making
Delivers monthly campaign performance reporting and analysis to marketing leadership
Collaborates with IT, Data Analytics, and Recruitment Operations teams to align data standards, system integrations, and campaign infrastructure requirements
Serves as a strategic partner to stakeholders across departments, ensuring database marketing strategies support broader organizational objectives