Database Marketing Analyst

Sunday,
$130,000 - $145,000

About The Position

We are seeking a highly capable, mid-level analytics professional to support data-driven decision-making across our marketing, retail, and digital platform teams. This role sits between junior and senior levels: you’re expected to operate independently, manage ambiguity, and deliver insights with minimal oversight—while still collaborating closely with leadership on priorities and direction. You’ll play a key role in shaping how we understand customer behavior across our ecommerce platform and newly launched app, bringing clarity to increasingly complex user journeys and attribution challenges.

Requirements

  • Strong proficiency in SQL and Excel
  • Hands-on experience with at least one visualization tool (Omni, Looker, or Tableau)
  • Experience with digital analytics platforms (Google Analytics, Adobe Analytics, or Heap)
  • Demonstrated ability to independently manage analytics projects from scoping through delivery
  • Experience working directly with business stakeholders and translating needs into analytical outputs
  • Solid understanding of marketing analytics, including channel performance and attribution concepts
  • Familiarity with website analytics and conversion funnel analysis

Nice To Haves

  • Experience in Ecommerce Analytics and/or Subscription Retention Analytics
  • Specific experience with Media Mix Modeling a plus
  • Proficient in modern data stack tools (e.g., Snowflake, DBT, Heap)
  • Python or R for data analysis
  • Version control experience (e.g., GitHub)
  • Exposure to app analytics and cross-platform user behavior tracking
  • Understanding of tag management platforms (e.g., Segment, Google Tag Manager, Adobe Experience Platform Tags)

Responsibilities

  • Partner with stakeholders across Marketing, Retail, and Website Platform teams to define, scope, and deliver actionable analytics
  • Analyze performance across marketing channels, with a strong focus on multi-touch attribution and ROI measurement
  • Develop and maintain dashboards and reporting in visualization tools (Omni, Looker, Tableau)
  • Write complex SQL queries to extract, transform, and analyze large datasets (Snowflake, DBT)
  • Evaluate and improve ecommerce and app conversion funnels, identifying opportunities for growth and optimization including the support of A/B testing
  • Translate ambiguous business questions into structured analytical approaches and clear insights
  • Proactively identify trends, issues, and opportunities within customer and behavioral data
  • Collaborate cross-functionally to ensure data consistency and alignment across reporting surfaces
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