Manager, Data & Technology
About The Position
The Business Analytics team is pivotal in delivering modern agency services and is tightly integrated with planning and investment teams to deliver on and exceed clients’ business goals. The Manager, Data & Technology supports client analytics and measurement, develops actionable insights, and helps connect media activity to business outcomes. The role also leads, mentors, and trains analysts and direct reports, while providing methodological support and coaching across the agency. It partners with Planning and Investment teams on budgets, media plans, and optimization, and contributes to recruiting, team development, and keeping current with industry developments.
Requirements
- Industry knowledge in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical skills, critical thinking, and the ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in areas including organization, attention to detail, prioritization, business writing and presenting, analysis, and project management covering scope, budgeting, and timing.
- Comfort working in ambiguous situations.
- Passion for driving change through adoption of emerging technologies in advertising.
- University degree.
- 3–4 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position.
- Participate in measurement plan development and execution.
- Ensure timely follow-through on scheduled and ad hoc deliverables.
- Generate and communicate clear, compelling, actionable insights and construct insightful narratives using sophisticated analytic techniques.
- Lead, mentor, and train analysts.
- Present reports, points of view, and other materials to clients regularly by phone and in person.
- Contribute to consumer segmentation and audience identification and exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, ensure priorities are understood, and know when to ask for help.
- Provide methodological support, coaching, training, and advice to direct reports and broader agency teams.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Lead and mentor direct reports by assessing capabilities, providing career-growth roadmaps, and setting goals to build or expand skills.
- Stay current on industry trends and developments through research, training, and industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
