Director, Data & Technology
About The Position
The Data and Technology Consulting group empowers clients to improve their businesses by better understanding and activating target audiences to drive growth. It guides clients through the adoption of advances in the marketing and advertising technology ecosystem within an evolving privacy landscape. The Director supports the delivery of consultative and strategic guidance to OMD account teams and clients on how to use technology and data to gain a competitive advantage in a privacy-compliant way. The role works with media teams—including planning, digital, and marketing sciences—and data and technology partners to deliver projects involving advertising and marketing technologies such as identity, data infrastructure, and first-party data. Success requires collaboration across agency stakeholders, a focus on solving client business challenges, and effective project management that delivers work on time and to the appropriate quality standard. The position is based in New York or Atlanta. Omnicom policy requires employees to work in the office a minimum of three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.
Requirements
- 10–12 years of strategy, operations, or technology experience in advertising, management consulting, marketing, or digital consulting.
- Industry knowledge of marketing and/or advertising technology and data.
- Ability to navigate ambiguity and ask clarifying questions to align on needs.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical, critical-thinking, solution-development, and problem-solving skills, including the ability to clarify strategic and operational issues and drive issues to resolution.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Bachelor's degree from an accredited institution.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Develop and manage client relationships to address needs in data, adtech, and martech.
- Identify client business issues and develop hypotheses and solutions for how marketing and advertising technology and data strategies can influence client goals.
- Provide consultative services to clients across a broad range of advertising and marketing technologies.
- Deliver innovative solutions to client business problems and drive adoption of new approaches with support from centers of excellence.
- Plan and estimate delivery work, including resource planning, scope, and dependencies.
- Develop and manage project plans, ensuring critical tasks are completed properly and on time and that work meets client and agency needs.
- Collaborate with media teams, operations teams, technology teams, and data and technology partners to deliver projects.
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What This Job Offers
Job Type
Full-time
Career Level
Director
