Manager, Data Strategy & Analytics

Kepler Group•Philadelphia, PA

About The Position

Kepler is seeking a growth-oriented, data-driven Manager of Data Strategy & Analytics to support its engineered-marketing mission. The role calls for a leader with a deep understanding of the paid media ecosystem, strong data acumen, and the ability to turn complex analytics and insights into strategic opportunities. The manager will build expertise in analytics, measurement, and advertising technology solutions and may teach and mentor analysts and peers. The position combines quantitative and communication skills, business acumen to advance client marketing strategy, and technical aptitude to use advertising technology platforms. The manager works closely with clients and cross-functional teams, contributes to client measurement roadmaps, leads campaign testing and custom analyses, and translates findings into client-ready recommendations. The role also owns the data technology stack for client teams and contributes learnings and feedback to the Data Strategy & Analytics department and Kepler’s internal technology platform, Kip. The manager may manage one or more Analysts or Senior Analysts.

Requirements

3–5+ years of experience working with data for major digital media platforms, such as Google Marketing Platform, Meta, and LinkedIn, across channels including Search, Display, Social, Video, and Email.
Hands-on experience using data clean rooms such as AMC or ADH for customer and media-efficiency measurement and insights.
Proven ability to communicate complex insights and analytics to clients and establish direct relationships with client stakeholders.
Experience with advanced analytics and modeling, such as forecasting and marketing mix modeling, and with designing and executing media tests, such as A/B tests, audience incrementality tests, and geo experiments.
Comfort with modern marketing data infrastructure, including ETL tools, data storage and querying solutions, and frontend data visualization platforms, and an understanding of data’s downstream impact on analytics and insights.
Familiarity with adtech’s influence on targeting and measurement and with how new technologies are shaping the industry.
Interest in learning new technologies and building solutions with Kepler tools, cross-team collaboration, and AI support.
Experience managing a team of 2 or more direct reports.
Excellent listening, written, and verbal communication skills.
Effective time management, including the ability to prioritize, meet deadlines, and guide a team to do the same.

Responsibilities

Partner with clients and cross-functional internal teams to develop actionable, data-driven narratives grounded in client business realities and brand objectives.
Support the DS&A leader and collaborate with peers across departments to contribute to client measurement roadmaps.
Design and execute tests to quantify the impact of marketing campaigns, using advanced statistical techniques and platform technologies such as A/B tests, brand and conversion lift tests, and geo experimentation.
Develop, manage, and execute a queue of custom analyses to uncover insights for media optimization and make strategic client recommendations, including lifetime value and propensity modeling, creative fatigue analysis, product-level modeling, and audience segmentation; analyses may be conducted in clean room environments.
Advance client-specific measurement programs and develop solutions that can be applied across clients.
Collaborate with the team to turn complex analytics findings into client-ready narratives.
Own the full data technology stack for client teams, ensuring accurate data feeds into automated Kepler tools, the visualization platform, and analytics workstreams.
Present account learnings to the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.
Become an expert on clients’ technology stacks and data assets across platforms, and use those resources for targeting and measurement.
Potentially manage one or more Analysts or Senior Analysts and contribute to Kepler’s culture.

Benefits

Healthcare, dental, and vision coverage
Unlimited PTO
401(k) contributions
$75 per month wellness stipend
$100 per month mobile phone stipend
$50 per month internet stipend
$500 annual learning stipend
$2,000 annual tuition stipend
One-time $200 new-hire home office equipment stipend
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers
Annual Work From Anywhere: 4 weeks per year