Manager Customer Data Enablement

O'Reilly Auto Parts • Headquarters, KY

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About The Position

The Manager, Customer Data Enablement builds trusted customer data capabilities to support relevant and measurable customer experiences. This role connects business strategy with data platforms and governance practices to improve customer profiles, enable responsible personalization, and make data more usable across the organization. The Manager serves as the business owner for customer data enablement and compliance, establishing standards that strengthen data quality, identity resolution, audience activation, and adherence to applicable privacy and communication requirements.

The position partners with business and technical teams to develop scalable customer-data capabilities across customer data, communications, loyalty, and related platforms. It owns business implementation of consent management, establishes privacy guardrails and data stewardship practices, and provides guidance on policies and compliance. The Manager leads and develops a team, manages vendors and partnerships, oversees project delivery, and manages special projects and analytical initiatives assigned by senior leadership.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
• Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
• Demonstrated success enabling business teams to use customer data effectively.
• Proven ability to lead, coach, and develop team members.
• Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.
• Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
• Knowledge of data governance and stewardship practices that support quality, ownership, and responsible data use.
• Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and requirements governing digital communications and tracking technologies.
• Ability to understand and manage tracking tags, extract data, and develop comprehensive reports and dashboards.
• Strong analytical and problem-solving skills, including the ability to identify data issues and translate findings into practical solutions.
• Proven success collaborating across functions and influencing internal and external stakeholders.
• Ability to translate business goals into scalable data, platform, and architecture requirements.
• Strong project-management and organizational skills, including the ability to establish priorities and maintain progress across multiple initiatives.
• Excellent written, verbal, and presentation skills.
• Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.

Nice To Haves

• Advanced proficiency with SQL and cloud data warehouses such as Snowflake, BigQuery, or comparable platforms.
• Strong familiarity with retail customer and operational metrics.
• Knowledge of metadata management, data catalogs, or related information-governance practices.
• Familiarity with data-quality assurance, compliance monitoring, or audit-support activities.
• Automotive industry knowledge.

Responsibilities

• Lead efforts to build a trusted, holistic customer view by connecting customer and other relevant data across retail and digital touchpoints.
• Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.
• Define identity resolution practices that improve the reliability of unified customer profiles.
• Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.
• Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners.
• Establish and enforce customer-data privacy guardrails addressing CCPA/CPRA and responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.
• Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.
• Lead customer data stewardship activities that support compliance across retail touchpoints.
• Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.
• Serve as the primary liaison between product teams and business leaders, translating operational goals into scalable data architecture and platform requirements.
• Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.
• Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.
• Lead and develop the team through staffing, coaching, performance management, and professional development.
• Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.
• Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.
• Manage special projects and ad hoc analytical initiatives assigned by senior leadership.
• Perform all other duties as assigned.

Benefits

• Competitive wages and paid time off.
• Stock Purchase Plan and 401k with employer contributions starting day one.
• Medical, dental, and vision insurance with optional Flexible Spending Account (FSA).
• Team Member Health/Wellbeing Programs.
• Tuition Educational Assistance Programs.
• Opportunities for career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager