Manager, CRM

Five Below•Philadelphia, PA

23h

About The Position

At Five Below, growth is driven by people who embrace the purpose: "We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff!" With over 27,000 associates, Five Below fosters a culture based on "The Five Below Way" values and behaviors, aiming to inspire and be inspired by big ideas, super energy, and passion. Five Below is a leading growth retailer offering trend-right, extreme value, high-quality products, with most items priced between $1 and $5. The company makes it easy for customers to enjoy new and cool items across various categories like Candy, Style, Party, Room, Create, Tech, Sports, and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below currently operates over 1,900 stores in 46 states.

Requirements

Must have 5+ years of email marketing experience with previous experience with any enterprise-level ESP implementation
Strong technical skillset to use JavaScript / HTML to build triggered email campaigns
Data driven mindset and approach to monitor performance of campaigns
Knowledge of nuances of email deliverability and maintaining of health of email list
Understanding of how to use segmentation to create personalized email messages
Strong HTML knowledge to code and deploy emails
Ability to work cross functionally to drive results
Detail oriented and strong work ethic to deliver in a timely fashion
Experience with MS Excel and/or Google Sheets

Nice To Haves

Experience with Blueshift, Marketo, Kickbox and Email on Acid preferred

Responsibilities

Develop a comprehensive understanding of our email marketing program, from building emails via HTML through campaign deployment and reporting
Partner with Head of CRM to develop a Lifecycle marketing strategy and bring it to life
Use web triggers and customer lifecycle triggers to execute a lifecycle marketing program
Iterate execution and plans based on results in a test and learn fashion
Work with creative team to bring stories to life in appropriate form factor
Use CRM platform (currently Blueshift) to build email templates and send campaigns, implementing personalization through dynamic content and utilizing A/B testing when possible
Code and develop emails in HTML to deploy using CRM platform
QA existing campaigns prior to deployment.
Monitor our email deliverability and reputation and address issues when necessary.
Monitor engagement metrics such as open and click rate and develop tactics for optimization