Manager, CRM Insights

ASM Global • Frisco, TX

1d • Hybrid

About The Position

Legends Global is the premier partner to the world's greatest live events, venues, and brands, delivering a fully integrated solution of premium services. With a network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests annually, Legends Global provides expertise across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking. The company fosters a culture of respect, ambitious thinking, collaboration, and bold action, committed to building an inclusive workplace. The CRM Insights Manager is responsible for the strategy and execution of CRM insights and architecture across Legends and client environments. This role involves leading the design and evolution of Salesforce solutions to enable scalable growth, operational efficiency, and data-driven decision-making. The manager will serve as a leader and trusted advisor, partnering with senior stakeholders to shape business processes, translate complex business challenges into system and data requirements, and ensure CRM insights are embedded into how the business plans, operates, and grows. The position sets standards for analytics, data modeling, and insight delivery, guiding teams toward best practices that drive adoption and elevate customer experience. This role sits at the intersection of business strategy, CRM architecture, and analytics, with clear accountability for aligning CRM capabilities to organizational priorities, mentoring insight practitioners, and ensuring Salesforce evolves in lockstep with the company’s expanding business model.

Requirements

• Proven experience working in large, complex Salesforce instances, including multi-currency, multi-business-unit environments with sophisticated security, sharing, and data models.
• Deep understanding of Salesforce (SFDC) best practices with demonstrated experience designing and governing enterprise-scale technical solutions, not just implementing features.
• Advanced knowledge of Salesforce automation patterns, including Flow architecture best practices, with working knowledge of Apex triggers and classes sufficient to guide design decisions and trade-off discussions.
• Strong experience designing and governing Salesforce security and access models, including role hierarchy, sharing rules, permission sets, and Permission Set Groups (PSGs), to support scalable, least-privilege access across complex organizations.
• Experience owning CRM or analytics initiatives end-to-end, including discovery, solution design, prioritization, delivery, and post-launch optimization.

Nice To Haves

• Experience supporting CRM solutions in sports, entertainment, venue management, or live events environments, where business models span ticketing, premium sales, partnerships, hospitality, and merchandise.
• Understanding of seasonality, event-driven revenue, and contract-based partnerships, and how these dynamics impact CRM data models, forecasting, and reporting.
• Familiarity with integrating or working alongside ticketing platforms (e.g., Ticketmaster/Archtics or similar systems) and downstream revenue or engagement data.
• Experience working in organizations with multiple properties, venues, or franchises, requiring scalable CRM architecture and flexible reporting across locations and brands.

Responsibilities

• Lead the design and evolution of Salesforce solutions that support scalable growth across Legends and client environments.
• Partner with senior business stakeholders to identify business challenges, define future-state processes, and translate needs into CRM architecture, system requirements, and insights.
• Own the end-to-end delivery of CRM and insights initiatives, including discovery, solution design, prioritization, implementation oversight, testing, and post-launch optimization.
• Define and enforce standards for CRM data models, reporting, automation, and insight delivery to ensure consistency and trust across the organization.
• Design and oversee Salesforce automation solutions using Flow and Apex, guiding technical decision-making and ensuring best practices are followed.
• Lead cross-functional engagements across services lines, departments and operations to align CRM capabilities with business strategy.
• Develop and deliver executive-level insights, narratives, and recommendations that inform decision-making and operational priorities.
• Proactively identify risks, inefficiencies, and opportunities within CRM data, processes, and architecture, and drive corrective action.
• Mentor CRM Insights Analysts and related team members by setting expectations, reviewing work, and supporting professional development.
• Support adoption and change management by ensuring CRM solutions are intuitive, well-documented, and aligned to user workflows.
• Maintain a regular in-office presence a few days per week to lead collaboration, engage stakeholders, and support team development.
• Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws.

Benefits

• Competitive salary, commensurate with experience
• Generous benefits package that includes medical, dental, vision, life and disability insurance
• Paid vacation
• 401k plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed