Manager, Copywriter

Visa•Austin, TX

2d•$116,300 - $186,000•Hybrid

About The Position

The Copywriter will develop compelling, clear, and engaging content across Visa’s newsroom and digital channels. This role supports Visa’s storytelling efforts by translating complex topics—such as technology, innovation, business, and payments—into accessible, audience‑first narratives across formats. The ideal candidate is a strong writer and editor with sharp editorial judgment, a deep understanding of tone and voice, and the ability to collaborate closely with editorial, channel, and cross‑functional partners. This role balances creativity with discipline, ensuring content meets Visa’s brand, editorial standards, and performance goals.

Requirements

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
5–7+ years of experience in writing, content creation or communications.
Strong storytelling and writing skills across formats.
Ability to translate complex topics into engaging content.
Experience working in matrixed organizations with multiple competing priorities.
Experience operating at a senior level within a highly matrixed, global organization.
High-level of professional integrity and confidentiality.
Creative, positive, collaborative, and high-energy individual with an ability to execute.

Nice To Haves

Mix of agency and in-house experience strongly preferred.

Responsibilities

Write and edit high‑quality content across multiple formats, including articles, blog posts, social copy, headlines, scripts, and short‑form digital content.
Develop clear and compelling narratives that translate complex or technical subjects into engaging, accessible stories for diverse audiences.
Support newsroom content, thought leadership, and digital storytelling initiatives across Visa’s owned channels.
Adapt content for different platforms, formats, and audiences in partnership with editorial and channel strategy teams.
Ensure content is optimized for the channel it is published on, while maintaining a consistent narrative and voice across touchpoints.
Collaborate closely with social, web, and communications teams to align messaging and execution.
Ensure all copy aligns with Visa’s brand voice, tone, and editorial standards.
Maintain a high bar for clarity, accuracy, grammar, and storytelling quality across all deliverables.
Apply editorial judgment to refine messaging, structure, and narrative flow.
Partner with editorial, regional and market leads, subject‑matter experts, designers, and channel owners to develop and refine content.
Participate in content planning discussions, offering guidance on storytelling approach and copy development.
Support integrated campaigns and cross‑functional initiatives with consistent, audience‑centric messaging.
Revise and refine content based on editorial feedback, stakeholder input, and content performance insights.
Incorporate learnings from analytics and audience response to continuously improve clarity, engagement, and effectiveness.
Remain open to iteration and fast‑paced revisions, especially for priority or timely content.