Copywriter

Wingstop • Dallas, TX

11h • Onsite

About The Position

We’re looking for a concept-driven Copywriter who can bring ideas to life across channels—from emails and social posts to broadcast scripts—while helping shape a cohesive, unmistakable Wingstop voice. This is a hands-on role for someone who writes every day and loves it. You’ll be responsible for showing up consistently on-brand across always-on work, while also contributing to bigger campaign thinking and connecting ideas across every phase of a project. You’ll partner closely with art directors, designers, and cross-functional teams to create work that’s culturally relevant, idea-led, and rooted in flavor. You understand how to tap into what’s happening in culture and translate it into work that feels timely, sharp, and true to the brand. A strong candidate is equal parts thinker and maker—someone who can generate original concepts, but can also show up daily with smart, on-brand copy across tactical executions without losing the craft. You’ll play a key role in evolving how Wingstop shows up—helping unify tone of voice, elevate writing craft, and ensure consistency across every touchpoint.

Requirements

• 3–5 years of copywriting experience, ideally within an advertising agency or in-house creative team
• Proven ability to both concept and execute across multiple channels
• Portfolio that demonstrates strong writing craft and conceptual thinking
• Strong conceptual thinking—able to generate ideas, not just executions
• Excellent writing skills across formats (short-form, long-form, scripts, headlines)
• Experience writing across social, digital, CRM, and broadcast
• Deep understanding of tone of voice and how to apply it consistently at scale
• Strong attention to detail and pride in the craft
• Strong pulse on culture and trends
• Ability to translate cultural moments into relevant, timely, and brand-right work
• Collaborative mindset and comfort working across disciplines
• Clear communicator, able to present and defend ideas thoughtfully
• Open to feedback and able to iterate quickly
• Self-starter who takes ownership and follows through

Nice To Haves

• Ongoing personal writing practice (fiction, poetry, editorial, etc.) that demonstrates a genuine passion for writing and craft

Responsibilities

• Develop original creative concepts and winning brand moments that translate across multiple channels
• Write clear, compelling, and on-brand copy across platforms (social, CRM, web, retail, OOH, broadcast)
• Bring consistency and cohesion to Wingstop’s tone of voice across campaigns and always-on content
• Collaborate with art directors and designers to create integrated, idea-led work
• Translate cultural trends and insights into relevant, brand-aligned creative work
• Present work with clear thinking and rationale
• Manage multiple projects and deadlines in a fast-paced environment
• Contribute to a culture of strong craft, curiosity, and creative excellence

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed