Copywriter

VML•Detroit, MI

2d•$45,000 - $90,000•Hybrid

About The Position

GTB (a VML company) is seeking a Copywriter for the Retail Team. This role requires a conceptual copywriter with strong skills in automotive retail copywriting. The ideal candidate will be a skilled iterator, able to work quickly under deadlines and pivot ideation on request, even outside regular business hours, due to changing strategic directions influenced by market conditions and global events. The role demands persistence and staying power to continuously generate ideas and solutions, enduring multiple revisions from internal agency and client reviews. The Copywriter must also be adept at multi-tasking several assignments with pressing and overlapping deadlines, managing deadlines effectively while delivering useful ideas. Articulation and succinctness are key, as the ability to clearly convey the 'how-what-why' of an idea to Art Directors, Managers, colleagues, and clients is crucial for selling the work.

Requirements

A bachelor’s degree, English or writing emphasis preferred
Portfolio showcasing conceptual skills
Three-plus years of experience in an agency setting
Solid creative writing skills
Digital landscape expertise
Proficiency with Microsoft
Proficiency with Adobe Creative Suites
Demonstrated business acumen
Ability to be a team player
Ability to establish an information hierarchy
Ability to work independently under guidance from Creative Director and other senior team members

Responsibilities

Work quickly and efficiently under duress of deadlines.
Pivot ideation on request under extreme time-constraints.
Keep digging for ideas and solutions to ever-changing directions.
Endure unexpected direction changes and multiple expected ‘tweaks & revisions’ from internal agency & client reviews.
Multi-task several assignments at once, often with pressing & overlapping deadlines.
Manage deadlines effectively.
Succinctly articulate the how-what-why of an idea.
Sell the work to Art Directors, Managers, Agency Colleagues, and Clients.